Chances are your readers are rethinking how they do business to minimize their industry’s environmental impact. Companies’ heightened awareness of environmental issues — especially climate change — is impacting editorial coverage and priorities, including the allocation of staff resources.

You’ll get some good ideas about how to cover these issues by attending ASBPE’s next webinar, The Disruptive Power of Green. Specifically, you’ll find out:

• how other B2B reporters are creatively seeking out stories on the environment, sometimes producing reforms that make business more environmentally friendly.
• how to help your audience navigate new environmental laws.
• how to help them respond to demand from consumers and business partners for green initiatives.

The discussion will be led by editors at two leading B2B publications — ChemicalWeek’s Robert Westervelt and Ward’s David Zoia — who are breaking new ground in this area.

Webinar Details

Date: Thursday, June 26, 2008

Time: 2:00-3:00 p.m. Eastern time

Where: Your computer. You will need a dial-in number and access code to participate. You will receive the dial-in number and access code in a subsequent e-mail message after you register for this Webinar.

How to register: You can register online for this Webinar at eventcallregistration.com/reg?cid=2927t11. Shortly after you register, you will receive a confirmation of your registration by e-mail that will include the dial-in number and access code.

Charge: $15.00 for all ASBPE members; $35.00 for nonmembers.