Join us for a webcast March 11 at 3:00 pm ET to learn how you can engage your audience emotionally and enhance your content through the promising growth area of digital storytelling. Based on his 30 years of experience in video production, James … read more
How to set up a fan-gated promotion on Facebook…for free. By Jessica Zemler, ASBPE Communications chair Editor, dvm360.com, Advanstar Communications Want more of your B2B readers to follow your Facebook brand? Simply asking your readers to like your … read more
How to set up a fan-gated promotion on Facebook…for free. By Jessica Zemler, ASBPE Communications chair Editor, dvm360.com, Advanstar Communications Want more of your B2B readers to follow your Facebook brand? Simply asking your readers to like your … read more
APPLY NOW: Wharton Seminar for Business Journalists Each year, the National Press Foundation offers two all-expense-paid fellowships to working print and broadcast journalists for the annual Wharton Seminar for Business Journalists, which takes place in October of each … read more
By Abe Peck Last year, I bit when John Lavine, dean at Medill / Northwestern, asked me to head an initiative to strengthen B2B at the School. After all, the first magazine to which I’d consulted, an in-house … read more
by Martha SpizziriASBPE Web Editor ASBPE has made a special arrangement for its members to attend the Publishing Business Conference & Expo at a discount of $100-$200. The conference, which will take place March 23-25 at the New … read more
Your publisher is asking you to do more for your website, but you’ll need training. Unfortunately, obstacles are preventing that training from happening. According to our poll, What obstacles do you face when it comes to learning new … read more
By Amy Fischbach For the first time in the history of ASBPE, we are having the national conference in my hometown of Kansas City. We’ve had an active ASBPE chapter here in Kansas City for the past five … read more
Chances are your readers are rethinking how they do business to minimize their industry’s environmental impact. Companies’ heightened awareness of environmental issues — especially climate change — is impacting editorial coverage and priorities, including the allocation of staff … read more
By Martha SpizziriASBPE Web Editor It’s right around the corner, but there’s still time to register for Media Bistro’s online course Reinventing Print Content for the Web. The class, which starts Monday, June 2, is aimed specifically at … read more
