The move to digital-first publishing strategies will be the focus of the American Society of Business Publication Editors National Conference and Azbee Awards Banquet, to be held May 7-8 in Chicago.
Headlining the program will be a keynote speech by Sean Griffey, founder and CEO of Industry Dive, a B2B digital media company that publishes news and analysis to more than 8 million business executives across 19 different verticals.
Sessions in the digital-first program focus will cover the following topics:
- The changing roles of editors
- Techniques for meeting the ever-growing demand for original content
- Tips for how editors can use site analytics and other metrics to inform their coverage
- An interactive session on headline writing for digital publications
Other program sessions will address B2B publication ethics policies; the use of video at B2B publications; tips for recruiting, training and onboarding new editors; and the role of long-form reporting in B2B journalism.
“As always, the goal of the annual ASBPE conference is to present B2B editors with practical, actionable ideas that can improve their publications, both editorially and financially,” said Teresa Anderson, ASBPE president and vice president of editorial services at ASIS International.
The conference also will feature the Azbee Awards Banquet, honoring the winners of ASBPE’s annual competition for excellence in B2B journalism.
The event will be held at Pinstripes Chicago, a bistro and gaming facility near Navy Pier that offers bowling and bocce for attendees.