ASBPE 2014 National Conference

Grow your career to new heights at the 2014 ASBPE National Conference! At this one-and-a-half-day conference for business-to-business editors, writers, freelancers, and designers, you’ll have the opportunity to network with peers and learn from experts in our industry.


Friday July 25, 2014 at 8:00 AM CDT
Saturday July 26, 2014 at 12:00 PM CDT


Hotel Allegro
171 W. Randolph St.
Chicago, IL 60601

To reserve your room at Hotel Allegro at the discounted rate, please use either this link
specifically for the ASBPE National Conference, or call 1-800-KIMPTON and request the group rate under “ASBPE National Conference.”

awards-50-years_promo-image1The hotel reservation deadline has been extended — you can still book at the group rate! Get all details on Hotel Allegro here.

Registration fees

Member rate: $399 for conference and awards banquet, $140 for awards banquet only
Nonmember rate: $475 for conference and awards banquet, $165 for awards banquet only

(Download PDF Schedule Here)

Charlie Meyerson-BW
Charlie Meyerson

Friday, July 25, 2014

8:00 – 9:00 a.m.
Keynote address: Listen up! How Not to Take Your Audience For Granted
Former Chicago Tribune senior producer and current RivetRadio news strategist Charlie Meyerson zeroes in on what it takes to win the most important battle online: gaining and keeping an audience.
Speaker: Charlie Meyerson, principal, Meyerson Strategy, leads news strategy for HearHere’s smartphone-based news app Rivet Radio ( He served as senior producer for and later, news director at WGN-AM. He’s an adjunct professor of journalism at Roosevelt University. He consults in content strategy through his practice, Meyerson Strategy.

Mark Schlack
Mark Schlack
Jessica Zemler
Jessica Zemler
Susan Bamford

9:15 – 10:00 a.m.
Digital Magazines Version 2.0: Where Do We Take Them?
A new generation of digital magazines is going beyond PDFs of print to digital-only versions, smartphone and tablet apps, liberal use of video, and high levels of interactivity. A panel of editors and designers who are pioneering these new products talk about the cutting edge in digital magazines.
Panelists: Mark Schlack, ASBPE National President; senior vice president, editorial, TechTarget, Boston; Jessica Zemler, ASBPE Communications Chair; digital channel editor, Digital Channel Director, dvm360, Advanstar Communications; and Susan Bamford, art director, WardsAuto

Ladan Nikravan
Chris Murphy

10:15 – 11:00 a.m.
Multitasking in the Digital Age

The Web allows for vast opportunity, but with small staffs and growing projects, it can be overwhelming. Do tweet your last story or write a new one? Your site may also be dependent on print staffers who have a very different sense of deadlines. This session will help you think about to approach these challenges and offers some best practices for workflow and staff structure.
Panelists: Ladan Nikravan, senior editor, Human Capital Media; and Chris Murphy, editor, InformationWeek, and leader of the Strategic CIO community, United Business Media

Robin Sherman
Roy Harris

11:15 a.m. – 12:00 p.m.
Ethics Town Hall: Problems and Solutions
From native advertising, to “selling the cover,” to publishers trying to soften news stories, we’ll tackle the tough issues. Come prepared with your own questions for our panel to discuss. To assure your concerns are discussed, we invite you to send an advance email to Robin Sherman at
Moderators: Robin Sherman is a freelance content strategist, editor, and publication designer with Robin Sherman Editorial and Design Services; Roy Harris, president, ASBPE Foundation and a former national president of ASBPE.

Andy Swindler
John Armstrong
John Armstrong

12:00 – 1:30 p.m. (lunch served concurrently)
Digital Alchemy: A Plan to Turn Content into Social Gold

You have content. Lots of it. The question is, how do you manage of that valuable information and promote it effectively in a way that reaches the right audience without killing your staff? Learn about the fundamental piece of a good social program, a social editorial calendar, and how each of the four most  commonly used social media platforms can uniquely add value to your editorial strategy.
Panelists: Andy Swindler, founder and president, Astek Consulting LLC; and John Armstrong, senior community manager, Asktek Publishing

Jeanne Bernick
Keith Larson
Keith Larson
Tudor Van Hampton
Tudor Van Hampton

2:15 – 3:15 p.m.
Best Practices for Integrating Content Across Multimedia Platforms

This panel presentation starts with why you should gear up for multimedia content quickly, and goes on to identify where you can get the most impact with video and other multimedia. They also tackle the challenge of mobility.
PanelistsKeith Larson, group publisher, Automation Group, Putman Media; Jeanne Bernick editor, Top Producer magazine, Farm Journal Media; and Tudor Van Hampton, deputy editor-regions, Engineering News-Record, McGraw-Hill

Alison Fulton
Alison Fulton
Mark Schlack
Mark Schlack

3:30 – 4:30 p.m.
Optimizing the Editor-Designer Relationship

Are editors from Mars and designers from Venus? It only seems that way sometimes. This freewheeling discussion will look at how editors and designers can learn to speak the others’ language, focus on the reader, and take on the digital divide.
Panelists: Mark Schlack, ASBPE National President; senior vice president, editorial, TechTarget; and Alison Fulton, senior digital and interactive content producer , Advanstar Communications

6:00 p.m. – 6:45 p.m.
Please join us for a reception prior to the Azbee Awards Banquet

6:45 – 9:00 p.m.
Azbee Awards of Excellence Banquet
And the envelope, please! Join us to celebrate the winners of the best B2B editorial and design efforts for print magazines, newsletters and digital content. That will be followed by this year’s presentation of the Stephen Barr Award to the writer who best exemplifies inventiveness, insight, balance, and depth of coverage.

Saturday, July 26, 2014

8:00 – 9:00 a.m.
How They Did It: Azbee Magazine and Web Site of the Year Case Studies
The top editors of the two winners of the Magazine of the Year and the B2B Web Site of the Year— the foremost prizes in B2B publishing — will discuss their strategies and practical how-to methods for achieving editorial excellence.
Panelists: Winners of the Azbee Magazine of the Year and Web Site of the Year awards (TBA)

Robin Freedman
Robin Freedman

9:15 – 10:00 a.m.
Producing Video on a Shoestring
Readers increasingly expect video to be part of a magazine’s offerings. But it’s expensive and logistically difficult to produce the kind of multiple-source stories that are common in print. Robert Freedman, manager of multimedia communications for the National Association of Realtors, shows how to do it, from leveraging Skype and iPhone footage as B-roll to using video in the public domain and licensed under Creative Commons.
Speaker: Rob Freedman, senior editor, videographer, Realtor magazine, National Association of Realtors


Amy Fishbach
Amy Fishbach
Alan R. Earls
Alan R. Earls

10:15 – 11:00 a.m.
Freelancer Panel: Tips and Techniques from Both Sides of the Fence
Two veteran freelancers talk about what it takes for both editors and freelancers to have a successful engagement. Freelancers will also gain useful tips on getting the most return from every engagement.
Panelists: Amy Fischbach is an award-winning writer who has spent the last 15 years working and freelancing for B2B publications. She is the past national president of ASBPE; Alan R. Earls, president, ASBPE Boston Chapter; business and technology writer


Carolyn Gibney
Carolyn Gibney
Travis Stanton
Travis Stanton

11:15 a.m. – 12:00 p.m.
Young Leaders Scholars Presentation: Building a Future in B2B
Travis Stanton and Carolyn Gibney are both recent Young Leader Scholars winners. Each has done it in very different ways, in print and online. They share their perspective on the skills that are vital to building a successful career as a B2B editor.
Panelists:Travis Stanton, editor, Exhibitor magazine; and Carolyn Gibney, assistant director, central editorial production, TechTarget