Crafting Content That Travels: DC Chapter Event

Reaching target audiences online requires more than a strategic social media plan. Content strategies should be crafted with an understanding of how-and what-people share to their networks, as well as how the top social networks operate behind-the-scenes to position content in front of your audiences. This presentation will include tips for positioning and framing content in ways that make your message travel through the social web.

When:   Thursday, May 15th at 6pm

Where:  Bloomberg BNA building – First Floor Conference Room 1801 S. Bell Street Arlington, VA  22202 (diagonal from the Crystal City metro)

RSVP: Please email kathleencaggiano@gmail.com by May 9th if you plan to attend. Light refreshments will be provided.

About the Presenter:

Shannan Bowen is the Editorial and Audience Development Manager for Atlantic Media Strategies, the in-house consultancy of Atlantic Media. She uses best practices from across Atlantic Media’s editorial brands to help clients, including Fortune 500 companies and media brands, use social and content strategies to reach influential audiences. Shannan previously worked as a journalist in North Carolina. She holds a bachelor’s degree from UNC-Chapel Hill and recently completed a Master’s in Media Entrepreneurship from American University.