Folio: Editor/Publisher to Keynote 2005 National Editorial Conference

For a rockin’ time, remember Cleveland, June 21–22.
Publishing entrepreneur and Folio: magazine editor and publisher Tony Silber will highlight a strong group of editorial, design, and Internet-related sessions at ASBPE’s National Editorial Conference in Cleveland.
Silber, long known in magazine publishing circles, was a founder of M10, a direct competitor to Folio: magazine, before his company bought the venerable publication last year from Primedia. Attendees will hear a history of Folio: and M10, plus Silber’s plans for Folio: during a luncheon on June 22 at the conference hotel, Cleveland Marriott Downtown at Key Center.

Conference at a glance

Dates. Tuesday, June 21-Wednesday, June 22.
Registration fees.
Cost for members
through May 31 is $325; after May 31, $375.
Nonmember cost through May 31 is $400; after May 31, $450.
Price includes all continental breakfasts, lunches, and the Editorial Excellence Awards banquet.
Cleveland Marriott Downtown Key Center

127 Public Square
Cleveland, Ohio 44114
(216) 696-9200.
Awards Banquet. If you will only attend the banquet, member and nonmember cost is $125 through May 31 and $150 after May 31.
How to register. Download a registration form now (128K PDF).
For the latest information:
Visit our conference page.

The national Awards of Excellence banquet will take place the evening of June 21 at the Rock and Roll Hall of Fame + Museum,which is within walking distance of the conference hotel.

Session Highlights

Here are most of the planned sessions. Watch for future announcements.
Covers, Contents, and Mission Communication: This session, geared to both editors and designers, will examine one way to organize and present your content so that your readers, advertisers, and staff know exactly what your mission is.
E-Newsletters: Ways To Make Them Work. In this session, we’ll look at e-newsletters relative to content, design, usefulness, and the relationship to your print and Web publications. Can we do a better job?
Infographics and the Union of Journalism and Design. Developing good infographics is certainly not a matter of pretty design and tired content. It’s about presenting a good story in a useful way.
Beyond the Basics of Technical Editing. After a review of some basic methods of good technical editing, we’ll explore what you can do to bring more interest to the craft for your readers.
Rhetorical Fallacies and Logic. Yes, the course you avoided in college is here in abbreviated form. Why? Because as a writer you must evaluate your sources’ arguments and catch their faulty reasoning (not to mention your boss’). You’ll learn more about emotional, logical, and ethical fallacies.
Small Magazine Challenges and Solutions. Many of us have an editorial staff of one or two and even share an art director. This special interactive session will explore a number of issues concentrating on solid, viable solutions.
Editors and the World: The Bigger Picture. Through its membership in the Council of National Journalism Organizations, ASBPE is involved in major press issues, such as Freedom of Information and the limitations of the Patriot Act. Here’s your chance to learn what we’re doing and what our role is in the larger journalistic community.
ASBPE Magazine of the Year Case Histories. Learn firsthand about the strategies and success from the magazines’ top editors in this popular session.
Open Forum: Editorial and Design Tips & Tactics. Didn’t get all your questions answered? In our traditional ending session, attendees and ASBPE staff and board members will be available to answer any Society or publishing question you may have.

About the Keynote Speaker

Tony Silber is editor and publisher of Folio: and Circulation Management (CM). He was part of the acquisition team at Red 7 Media, which purchased Folio:, CM, and their related products in August 2004.
Before the acquisition, Silber launched M10, the executive-level magazine and information service for the magazine industry. M10 published its first print magazine in June 2003.
Prior to M10, Silber was publisher of Folio: and Circulation Management under the Primedia umbrella, where he developed a variety of new information products for those franchises. Silber was also editor of Folio: from 1998–2000.
Before Folio:, Silber served as executive editor of Internet World. He started his career as a press secretary in the New York State Senate, and also worked as a reporter and editor at a daily newspaper in Connecticut.
Silber recently concluded a term as chairman of the American Business Press Publisher’s Committee. He has a B.A. in history from the State University of New York at Albany.