By Tonie AuerDFW Chapter President Covering real estate in a down economy makes story creation a bit limited at times. But, I’m taking the advice that a commercial real estate broker gave some “young guns” at a recent … read more
By Tonie Auer I think I know more colleagues who are unemployed than gainfully working these days. That is pretty depressing. If you’re a member of the Fourth Estate, you probably find yourself looking over your shoulder a … read more
By Tonie AuerDFW Chapter President We hear about it all the time: social media. Everyone wants to know how to harness its power and rein it in for more readers. If it helps promote your publication, industry or … read more
By Tonie AuerDFW Chapter President Yes, 2010 has rolled around and in keeping with my traditions, I’m still writing 2009 on my checks and wondering what this year will hold for the B2B publishing industry. Instead of being … read more
There may be repetition here, but I found many of the Tweets from our Digital Symposium to be really informative little nuggets. Look at it this way, you’re skimming through your favorite magazine and everything you find is … read more
I just had to share this with our readers. At our ASBPE board meeting recently in San Francisco, the hotel hosting the event entered our information and gave us a bit of a name change. We no longer … read more
By Tonie AuerDFW Chapter President I’m calling on all ASBPE members as well as potential members for your feedback. At a very productive meeting of the ASBPE national board, we discussed how the economy has impacted everything – … read more
By Tonie AuerDFW Chapter President While I don’t mean the blog post title to be too suggestive, I really never thought I’d see the benefits of social media professionally. It was in the summer of 2008 at the … read more
By Tonie AuerDFW Chapter President In honor of Columbus Day, the ASBPE National Blog is taking a much-deserved day off. But, in honor of this historic day that most of us know very little about, I thought I’d … read more
By Tonie AuerDFW Chapter President After reading the notes taken from the Chicago chapter’s roundtable discussions (here and here), I started thinking more about social media. I’m relatively new to the game and I’m usually dragged into it … read more
