By Tonie AuerDFW Chapter President and National Blog Chairwoman Sometimes, ignorance really is bliss. There are times when I feel like knowing too much information can be scary. I get several daily emails updating me on B2B publishing … read more
State of the Industry
Time to Reassess With Whom You Compete and Cooperate
By Thomas R. TeminMedia and Government Consulting After nearly three decades in print B2B journalism, I find it hard to get the classic model out of my head. There’s an audience; there’s a set of advertisers; and there … read more
Behind the Times — and I Don’t Mean the NYTimes
By Tonie AuerDFW Chapter President and National Blog Chairwoman There are times when I feel technically challenged and I often fear that this lack of comprehension of technology will hurt me if I ever want to return to … read more
For Sale
By Thomas R. TeminMedia and Government Consulting So, Reed Business Information is for sale. Its Dutch parent is divesting itself of a division which, at one time, was the chief profit contributor to its then-parent, Reed International. Now … read more
Reasons Why Editors Need to Understand Second Life
By Robert Freedman Past President of ASBPE National The 3-D virtual reality platform Second Life has seen huge growth over the last several years, but it’s not the young gamer crowd that has pushed the number of account … read more
What the publishers are saying
By Tonie AuerASBPE National Blog Chairwoman and DFW Chapter President I’ve almost burned up all of my “glass if half-full” optimism as I’ve tried to deny that a recession is looming. I’ve pointed to all the positives and … read more
What will happen to B2B magazines in 2008?
Folio Magazine examined what the economy’s impact on B2B publishing with bleak projections by industry leaders. Paul Conley doesn’t seem bright either. Across the field of journalism, most of us are walking forward with an occasional look over … read more
Have you been E-inked yet?
I have often joked that at my first newspaper job I used a Fred Flintstone-style computer complete with a pterodactyl behind the monitor pecking out the letters. Now, print newspapers may truly be the dinosaurs of history. Editor … read more