Feeling Positive Amongst the Negatives

By Tonie Auer DFW Chapter President Our industry is hurting, and I’m not talking about media and journalism alone, but also B2B publishing. Two of my dear friends and former editors were laid off just a few weeks … read more

Another Nail in the Coffin

By Tonie AuerDFW Chapter President/National Blog Chairwoman Some days I feel like the dinosaurs I remember instructing me in college. I refer fondly to my old J-school professors as the men who shaped me and guided me in … read more

Articles Worth Reading

By Tonie AuerDFW Chapter President/National Blog Chairwoman Thanksgiving has left most of us anxious for the winter holidays and the fun that goes with the Christmas music, the lights of the menorahs and visiting with family and friends. … read more

When the Going Gets Tough, the Tough Get Creative

By Katy TomasuloWashington, DC Chapter President In my industry, construction, publishers are facing a double-downturn problem: the one that’s hitting all publications plus the housing market crash that’s taking an added toll. But that hasn’t stopped some magazines … read more

Who’s Checking the Facts?

By Tonie AuerDFW Chapter President and National Blog Chairwoman When I was a cub reporter at a small Northeast Texas five-day-a-week hometown newspaper, I aspired to be more. I tried to do the stories that the townspeople wanted … read more

B2B Editors and Publishers Definitely Get It

By Robert FreedmanASBPE Foundation President It’s true. If you build it, they will come. Last week in Kansas City ASBPE formally launched its tax-exempt educational foundation and the results are in: two dozen contributions from institutions and individuals. … read more

Joint Sales Calls With Salespeople

By Howard RauchPresident of Editorial Solutions Inc.When publishing ethics issues are debated, it’s usually popular to trash the practice of editors and salespeople making joint calls on advertisers. True, mishandling of the call can be — to put … read more