By Tonie Auer DFW Chapter President Our industry is hurting, and I’m not talking about media and journalism alone, but also B2B publishing. Two of my dear friends and former editors were laid off just a few weeks … read more
State of the Industry
Niche Media’s Rise Does Not Come at Newspapers’ Expense
By Steven RollASBPE President The mainstream newspapers that once covered Capitol Hill have been overtaken by niche publications that deliver content aimed at a particular business or industry. That was the finding of a recent report issued by … read more
Sure, ’09 Will Be Tough. You Can Tell the Grownups, Though: They Think Rationally
By Thomas R. Temin It must have been about three years ago that I was having coffee with a former assistant managing editor at the Washington Post. We met just after the first of what would be several … read more
Another Nail in the Coffin
By Tonie AuerDFW Chapter President/National Blog Chairwoman Some days I feel like the dinosaurs I remember instructing me in college. I refer fondly to my old J-school professors as the men who shaped me and guided me in … read more
Articles Worth Reading
By Tonie AuerDFW Chapter President/National Blog Chairwoman Thanksgiving has left most of us anxious for the winter holidays and the fun that goes with the Christmas music, the lights of the menorahs and visiting with family and friends. … read more
When the Going Gets Tough, the Tough Get Creative
By Katy TomasuloWashington, DC Chapter President In my industry, construction, publishers are facing a double-downturn problem: the one that’s hitting all publications plus the housing market crash that’s taking an added toll. But that hasn’t stopped some magazines … read more
Credit Crisis May Be Good and Bad for B2B Journalists
By Tonie AuerDFW Chapter President/National Blog Chairwoman While just about everyone is biting their nails and waiting to see what shenanigans Wall Street and the Fed may get into, one of the side effects is the rising interest … read more
Who’s Checking the Facts?
By Tonie AuerDFW Chapter President and National Blog Chairwoman When I was a cub reporter at a small Northeast Texas five-day-a-week hometown newspaper, I aspired to be more. I tried to do the stories that the townspeople wanted … read more
B2B Editors and Publishers Definitely Get It
By Robert FreedmanASBPE Foundation President It’s true. If you build it, they will come. Last week in Kansas City ASBPE formally launched its tax-exempt educational foundation and the results are in: two dozen contributions from institutions and individuals. … read more
Joint Sales Calls With Salespeople
By Howard RauchPresident of Editorial Solutions Inc.When publishing ethics issues are debated, it’s usually popular to trash the practice of editors and salespeople making joint calls on advertisers. True, mishandling of the call can be — to put … read more