By Ashley Barforoush When it comes to social media, take the content you already have and make it work harder for you, said Jordan Deatherage, senior manager of social media for InTouch Solutions, at the ASBPE Boot Camp in … read more
How to set up a fan-gated promotion on Facebook…for free. By Jessica Zemler, ASBPE Communications chair Editor, dvm360.com, Advanstar Communications Want more of your B2B readers to follow your Facebook brand? Simply asking your readers to like your … read more
How to set up a fan-gated promotion on Facebook…for free. By Jessica Zemler, ASBPE Communications chair Editor, dvm360.com, Advanstar Communications Want more of your B2B readers to follow your Facebook brand? Simply asking your readers to like your … read more
By Jessica Zemler, ASBPE Communications Chair I recently read the e-Media Vitals post “5 new job titles for digital-first publishers” and my first instinct was to laugh. I mean, really… Director of Data Visualization? I love infographics as … read more
By Alison Fulton I confess, I am slow to warm to new trends in social media. Twitter? I used to make fun of it. What on earth could people see in it? That Twitter was a fitting name … read more
Checking for valuable content within your publishing channels can refocus your resources to meet your audience and business goals. By Sara Zailskas Walsh Are you producing valuable content? You’re likely inclined to say, “Yes, of course what we … read more
By Emily Manke, JournalismDegree.com As everyone who’s reading this probably already knows, social media is changing the face of business, and business-to-business journalism is no exception. According to a 2011 survey by Arketi Group, 92% of B2B journalists … read more
Attention all ASBPE-NY’s Bootcamp Attendees: PowerPoint and PDF decks of the July 18 event’s four sessions are now available online. To recap, the half-day Digital Boot Camp included these educational sessions: Navigating the Permeable Wall Between Editorial and … read more
Did your video series go viral? Was your Tweet one of the few heard around the world? Have you found a freelance assignment because of your branded page on Facebook? Then ASBPE wants to hear from you. The … read more
For more than eight years, UK-based trade-press editor Adam Tinworth has chronicled on his blog the rise of new and social media and how they have shaped both his personal life and his career. Though change can be … read more
