By Howard RauchPresident of Editorial Solutions Inc.When publishing ethics issues are debated, it’s usually popular to trash the practice of editors and salespeople making joint calls on advertisers. True, mishandling of the call can be — to put … read more
By Howard RauchPresident of Editorial Solutions Inc. If you believe everything you read on industry websites, the biggest impending trend is the abandonment of print in favor of a stronger website position (whatever that means). Recent blogs and … read more
By Tonie AuerDFW Chapter President and National Blog Chairwoman There are times when I feel technically challenged and I often fear that this lack of comprehension of technology will hurt me if I ever want to return to … read more
Erin EricksonASBPE Chicago Chapter As a follow-up to this post about blog and website style guides, you should also be thinking about how you can update your style guide in a more timely manner. You may want to … read more
By Tonie AuerDFW Chapter President and National Blog Chairwoman I am on a few different journalism email distribution lists. I get things coming to my inbox that direct me to the latest firings, hirings and scandals related to … read more
By Steven RollASBPE President Like most people, I begin each year by making several resolutions relating to productivity. I often resolve to get more exercise by doing my morning run at 5 am. This year I did it … read more
It truly doesn’t sound like it would be a problem, but I bet if you’re a writer or editor of a B2B and you look to the right of your monitor and then to the left (and maybe … read more
By Steven RollASBPE President When I read Alvin Toffler’s Future Shock in high school, I scoffed at his premise that the pace of technological change would accelerate so rapidly that people would someday be unable to keep up. … read more
