National Conference – American Society of Business Publication Editors

Creating Content That Stands Out in a Crowded Inbox

Posted on April 27, 2021 | by Claire Meyer

Ever wonder why a newsletter fell flat? What makes a good subject line? And how can a newsletter benefit the reader, the advertiser and the publication? In an ASBPE webinar May 18—part of the monthlong ASBPE national conference—learn … read more

Balance Is Impossible

Posted on April 26, 2021 | by Stephanie Ricca

Managing change can be difficult. The topic will be discussed during ASBPE’s Charting B2B’s Path Forward National Conference Leadership Series tract in May. … read more

Video in a pandemic: How to make the right decisions

Posted on April 22, 2021 | by Stephanie Ricca

The pandemic has prompted many B2B newsrooms to rethink how they’re presenting content, and video continues to rise up as a compelling storytelling format. … read more