By Martha SpizziriASBPE Web Editor “Anyone can launch a media brand. The time is right now, especially because buying behavior has changed.” That’s the judgment of Joe Pulizzi, who copresented the ASBPE webinar “A B2B Journalist’s Guide to … read more
By Katy TomasuloWashington, DC Chapter President In my industry, construction, publishers are facing a double-downturn problem: the one that’s hitting all publications plus the housing market crash that’s taking an added toll. But that hasn’t stopped some magazines … read more
By Howard RauchPresident of Editorial Solutions Inc.When publishing ethics issues are debated, it’s usually popular to trash the practice of editors and salespeople making joint calls on advertisers. True, mishandling of the call can be — to put … read more
By Tonie AuerDFW Chapter President and National Blog Chairwoman Sometimes, ignorance really is bliss. There are times when I feel like knowing too much information can be scary. I get several daily emails updating me on B2B publishing … read more
By Katy TomasuloASBPE Washington, DC Chapter President I’m cheating a bit for my blog post today. At a loss for something insightful or witty to say, I’m tapping into my Bookmarks for some helpful sites to share. I’m … read more
By Joe PulizziFounder and Chief Content Officer for Junta42 The writing-services business is anything but easy. Whether you are freelance writing for a traditional publication or writing for a corporate magazine or website, the pay scale is usually … read more
Webcasts can boost readership and ad dollars and raise brand awareness, learn how B2B publications are gaining a competitive edge through webinars. Find out what it takes to successfully produce compelling — and profitable — webinars for your … read more
I have often joked that at my first newspaper job I used a Fred Flintstone-style computer complete with a pterodactyl behind the monitor pecking out the letters. Now, print newspapers may truly be the dinosaurs of history. Editor … read more
