Every B2B Publication Needs 5 Fear Factors

By Howard Rauch “Pre-emptive discouragement of a direct competitor should be a key focus.” This comment was the closing statement in an editorial planning report recently submitted by a top B2B editor to senior management. He added: “If … read more

Finding/Keeping Star Editors: Reality Check

By Howard RauchPresident, Editorial Solutions, Inc. Finding and keeping star editors clearly is of greater concern today. Multi-tasking – as in being required to add website tasks to existing job descriptions – has stirred turmoil at all editorial … read more

Keeping Your Employees Happy

By Tonie AuerDFW Chapter President and National Blog Chairwoman While my husband has been out of work for two months, it has been a reminder that the economy is, indeed, hitting some hard times. As a freelance writer, … read more

Joint Sales Calls With Salespeople

By Howard RauchPresident of Editorial Solutions Inc.When publishing ethics issues are debated, it’s usually popular to trash the practice of editors and salespeople making joint calls on advertisers. True, mishandling of the call can be — to put … read more

You Get What You Pay For

By Katy TomasuloASBPE Washington, DC Chapter President I’ve always been an advocate for paying interns. My belief was reaffirmed recently when my current intern, who’s been with us since the fall semester and is an absolute star, asked … read more

What You Need, When You Need It

By Tonie AuerDFW Chapter President and National Blog Chairwoman I am on a few different journalism email distribution lists. I get things coming to my inbox that direct me to the latest firings, hirings and scandals related to … read more

Online Training: Fact Checking and Managing Change

By Martha SpizziriASBPE Web Editor Two online training programs have recently caught my eye: Tomorrow afternoon, News University is offering a one-hour webinar titled Managing Change: Five Steps to Success. Topics to be addressed include (direct quote from … read more

How WWW Changed the World of Publishing

By Thomas R. TeminMedia and Government Consulting After 30 years in business-to-business publishing, I decided to hang my shingle as a consultant. One reason resulted from a question I was asked at an industry conference. The organizers had … read more