By Howard Rauch You may have noticed that I am now chairing ASBPE’s ethics committee. As part of an orientation program, I read copies of all ethics guides posted in our site’s Industry Links section. What most guides … read more
By Jim Sulecki Rare is the opportunity to see the beginning of a new media platform, and rarer still to be in a position to help shape it. Yet in the digital age, this is precisely the fortuitous … read more
By Jim Romeo We have all seen better days. But could a new way of doing business in the trade press be a latent win-win? Could the bylined feature article, contributed Q-and-A article, or other contributed feature article … read more
By Howard Rauch Whether you’re talking about websites, digital magazines or conventional publications, high-quality content is essential. That’s not necessarily a new thought; however, it does seem to be getting more support from the B2B blogger community. In … read more
By Howard Rauch Does “advertorial” deserve its rep among editors as a way to cloak a sales pitch in the guise of legitimate content? Or is it a marketing opportunity waiting to happen if handled creatively by a … read more
By Matt Bolch During this time of economic upheaval (especially when the chairs around you are no longer occupied because of cutbacks), it makes perfect sense to leverage your freelance staff to a greater degree. I’ve been freelancing … read more
By Howard Rauch Maybe it’s my imagination, but it seems to be getting tougher to resolve complaints with the business world. Many times, people who claim to be “managers” are ill-prepared to settle disputes in a customer-friendly way. … read more
By Thomas R. Temin How do you balance the experience of web site visitors with the need to drive revenue? Judging from visits to a number of B2B sites lately, it seems as if in at least half … read more
By Howard Rauch Last week, an editorial giant invited me to join him at the Neal Awards. I gladly accepted. Among other reasons, sitting through an awards presentation – be it Neals, Azbees or similar occasions – is … read more
By Howard Rauch Any claims that you deliver top editorial content are groundless if you lack a decent travel budget. Yet many staffs today are “restricted to quarters” in terms of field trips. When I talk to editors … read more
