By Martha SpizziriASBPE Web Editor “[The niche media are] generally not involved in watchdog, exposé journalism that by its very existence is a check on malfeasance.” When he hears statements like that, ASBPE president Steven Roll bristles a … read more
Journalism
Substantive Content? Who Cares?
By Robin Sherman The Wall Street Journal is closing its news research library, it has been reported; another form of cost-cutting. Now, we have another loss of institutional research capability. Research is now left to the individual reporter … read more
B2B Communication at Medill
By Abe Peck Last year, I bit when John Lavine, dean at Medill / Northwestern, asked me to head an initiative to strengthen B2B at the School. After all, the first magazine to which I’d consulted, an in-house … read more
Another Nail in the Coffin
By Tonie AuerDFW Chapter President/National Blog Chairwoman Some days I feel like the dinosaurs I remember instructing me in college. I refer fondly to my old J-school professors as the men who shaped me and guided me in … read more
Words Are Important
By Paul Heney As this election season drags on, I’m hoping for a politician who will rediscover the power of words. Over the past few decades, there has been an increasing resentment towards intellectual thought and speech in … read more
Every B2B Publication Needs 5 Fear Factors
By Howard Rauch “Pre-emptive discouragement of a direct competitor should be a key focus.” This comment was the closing statement in an editorial planning report recently submitted by a top B2B editor to senior management. He added: “If … read more
Help a Reporter Out
By Marisa PalmieriSenior EditorGolf Course Industry Via Seth Godin’s blog, I came across this relatively new give-and-take service for journalists and sources called Help a Reporter Out. I hear it’s similar to the PR Newswire/Profnet service, which I … read more
What the Scoop of the 2008 Presidential Election Says
By Steven RollASBPE President The biggest scoop of the presidential race was broken by a b2b blog: Democratic nominee Barak Obama’s selection of running mate Joseph Biden. [Hat tip to b2b press blogger Paul Conley for his Aug. … read more
Who’s Checking the Facts?
By Tonie AuerDFW Chapter President and National Blog Chairwoman When I was a cub reporter at a small Northeast Texas five-day-a-week hometown newspaper, I aspired to be more. I tried to do the stories that the townspeople wanted … read more
B2B Editors and Publishers Definitely Get It
By Robert FreedmanASBPE Foundation President It’s true. If you build it, they will come. Last week in Kansas City ASBPE formally launched its tax-exempt educational foundation and the results are in: two dozen contributions from institutions and individuals. … read more