To Blog or Not to Blog, That Is the Question

By Tonie AuerDFW Chapter President Occasionally, other bloggers can say things so much better than I can. This time, it’s Joe Pulizzi. The author, speaker and strategist for content marketing and founder of content matching site Junta42 marked … read more

No Solid Answer to ‘What’s Next for B2B?’

By Marisa PalmieriCleveland ASBPE Vice President There was lively discussion and many interesting ideas shared at the Cleveland chapter of American Society of Business Publication Editors’ meeting this week. Unfortunately, but not surprisingly, there weren’t any concrete answers … read more

Highlights from New-Media Webinar

By Martha SpizziriASBPE Web Editor “Anyone can launch a media brand. The time is right now, especially because buying behavior has changed.” That’s the judgment of Joe Pulizzi, who copresented the ASBPE webinar “A B2B Journalist’s Guide to … read more

Getting into the Custom Game

By Joe Pulizzi I get approached at least once a week by freelancer writers trying to get involved in custom publishing. For those of you not familiar with custom publishing, it’s the business of corporations creating and distributing … read more