By Howard RauchPresident, Editorial Solutions, Inc. Finding and keeping star editors clearly is of greater concern today. Multi-tasking – as in being required to add website tasks to existing job descriptions – has stirred turmoil at all editorial … read more
Howard Rauch
Joint Sales Calls With Salespeople
By Howard RauchPresident of Editorial Solutions Inc.When publishing ethics issues are debated, it’s usually popular to trash the practice of editors and salespeople making joint calls on advertisers. True, mishandling of the call can be — to put … read more
Are B2B Editors Experiencing a Leadership Lapse?
By Howard RauchPresident of Editorial Solutions Inc. If you believe everything you read on industry websites, the biggest impending trend is the abandonment of print in favor of a stronger website position (whatever that means). Recent blogs and … read more