By Howard Rauch Probably nothing good can be said about B2B’s editorial productivity dilemma. Tales of staff cutbacks in the face of heavier workloads are recounted almost every day. Under the circumstances, engagement in performance analysis can’t be … read more
By Howard Rauch Last week, an editorial giant invited me to join him at the Neal Awards. I gladly accepted. Among other reasons, sitting through an awards presentation – be it Neals, Azbees or similar occasions – is … read more
By Howard Rauch When it comes to e-news delivery, many articles don’t adhere to published recommendations pertaining to brevity and originality. I alluded to the brevity problem in my previous blog post. Now, with two e-news studies completed, … read more
By Howard Rauch Be brief! That’s the focus of most search engine advisories that address “writing for websites.” Use short sentences and short paragraphs. Leads should make an important point within the first few words. Don’t let vocabulary … read more
By Howard Rauch Any claims that you deliver top editorial content are groundless if you lack a decent travel budget. Yet many staffs today are “restricted to quarters” in terms of field trips. When I talk to editors … read more
By Howard Rauch Most editors are knocking themselves out facing the dual challenge of creating great content for websites and printed media. But be warned: When it comes to electronic media, you must prepare for the eventuality of … read more
By Howard RauchPresident of Editorial Solutions, Inc. The realization that editors must wear many hats first started picking up steam almost 20 years ago. At that time, the big deal was management urging editors to play a stronger … read more
By Howard Rauch “Pre-emptive discouragement of a direct competitor should be a key focus.” This comment was the closing statement in an editorial planning report recently submitted by a top B2B editor to senior management. He added: “If … read more
By Howard RauchPresident, Editorial Solutions Inc. One thing that makes life interesting in our field is opposite schools of thought on various aspects of editing practice. Those on both sides of any issue will argue vigorously in defense … read more
By Howard RauchPresident, Editorial Solutions, Inc. When you need advice about practically any editorial matter, ASBPE’s industry discussion forum benefit for members is a great source! At no cost, you can poll the membership and receive several useful … read more
