Every B2B Publication Needs 5 Fear Factors

By Howard Rauch “Pre-emptive discouragement of a direct competitor should be a key focus.” This comment was the closing statement in an editorial planning report recently submitted by a top B2B editor to senior management. He added: “If … read more

There’s No Defense for Cute Headlines

By Howard RauchPresident, Editorial Solutions Inc. One thing that makes life interesting in our field is opposite schools of thought on various aspects of editing practice. Those on both sides of any issue will argue vigorously in defense … read more

Industry Forum Is Key Benefit, Don’t Waste It!!!

By Howard RauchPresident, Editorial Solutions, Inc. When you need advice about practically any editorial matter, ASBPE’s industry discussion forum benefit for members is a great source! At no cost, you can poll the membership and receive several useful … read more