By Howard Rauch B2B editors unhappy with the state of ethics at their companies have yet to create written policy statements covering their concerns. Arising disputes are handled from scratch, on a case-by-case basis. For those of you … read more
By Howard Rauch You may have noticed that I am now chairing ASBPE’s ethics committee. As part of an orientation program, I read copies of all ethics guides posted in our site’s Industry Links section. What most guides … read more
By Howard Rauch Whether you’re talking about websites, digital magazines or conventional publications, high-quality content is essential. That’s not necessarily a new thought; however, it does seem to be getting more support from the B2B blogger community. In … read more
By Howard Rauch Does “advertorial” deserve its rep among editors as a way to cloak a sales pitch in the guise of legitimate content? Or is it a marketing opportunity waiting to happen if handled creatively by a … read more
By Howard Rauch Routine E-news Coverage Will Be Our Downfall!! This commentary is based on the 50-site e-news survey I just finished and is a combination of my e-news philosophy and information that I found during the study … read more
By Howard Rauch Occasionally we need to remember that there is life beyond websites and digital issues. Basic editing snafus — especially those of a legal nature — can land us in hot water. Even experienced editors fall … read more
By Howard Rauch How are some of us surviving in an e-news content environment that seems to be assuming rat race proportions? The situation is getting to be an old story: Publication Y’s competitor — Publication X — … read more
By Howard Rauch What were some of us thinking when we launched an e-news program? Did we realize that content delivery had to be considerably better than the traditional approach found in print news sections? Some of us … read more
By Howard Rauch Maybe it’s my imagination, but it seems to be getting tougher to resolve complaints with the business world. Many times, people who claim to be “managers” are ill-prepared to settle disputes in a customer-friendly way. … read more
By Howard RauchEditorial ConsultantEditorial Solutions Inc. My previous blog describing a productivity measurement system drew plenty of viewers, so apparently the topic is of interest. So let’s continue. To recap briefly, you need to determine how long it … read more
