In this post, Howard Rauch the chairman of ASBPE’s ethics committee, looks back at the days of editorial neutrality and seeks your input for the issues that should be addressed on this front in an upcoming ASBPE webinar. … read more
In editorial consultant, Howard Rauch’s previous post– Keep Your E-News in Fighting Shape – he suggested several ways to upgrade package quality. In this follow up he says why he thinks the preliminary results of his latest e-news … read more
In this post, editorial management consultant Howard Rauch with Editorial Solutions Inc. gives you the practical advice you need to ensure your e-news content stands out from the rest. When competitive analysis of e-news content becomes a regular … read more
by Howard Rauch, President, Editorial Solutions, Inc. What is the key mission of today’s B2B editors? Obviously, the current emphasis on digital editing expertise is overwhelming. We are caught up in the excitement of delivering content to our … read more
By Howard Rauch Although conventional in-print news sections supposedly are slated for an overhaul, they remain alive, but not necessarily well, via existing formats. So a word to the wise, especially when you run your next competitive analysis … read more
By Howard Rauch, President, Editorial Solutions, Inc. In competitive analysis focusing on e-news delivery, what’s the likelihood that outsourced articles usually will win out when the opposition’s content is staff-written? The answer is “not always” … but often … read more
By Howard Rauch Discussions about today’s editorial workload dilemma usually focus on how we split our time percentagewise between online and print. I followed the same line of thinking while creating an editorial performance survey for an upcoming … read more
By Howard Rauch Chairman, ASBPE Ethics Committee Debating the precarious outlook for the traditional church-and-state doctrine preoccupies most discussions when the subject of editorial ethics arises. Advances in the Internet, however, require additional B2B attention on ethics. Long-held … read more
By Howard Rauch How to deal more effectively with mounting print/digital workloads will be my focus during an ASBPE June 17 webinar. In advance, I invited all concerned editors to complete a questionnaire outlining their current responsibilities. Respondents … read more
By Howard Rauch Ask any editor about their current workload and you’re sure to get an earful. Tales of woe usually focus on the unfairness of triple-threat job descriptions involving print, web and digital publications. Individuals are quick … read more
