By Howard Rauch It’s “High Noon” time in terms of considering possible ASBPE ethics code revisions. Your input would be greatly appreciated! ASBPE’s Guide to Preferred Editorial Practices is a frequently-used, excellent resource when ethics issues arise. Input received from … read more
Howard Rauch
Miss the July 18th ASBPE bootcamp in New York City?
Attention all ASBPE-NY’s Bootcamp Attendees: PowerPoint and PDF decks of the July 18 event’s four sessions are now available online. To recap, the half-day Digital Boot Camp included these educational sessions: Navigating the Permeable Wall Between Editorial and … read more
Rate Your Company’s Editorial Ethics
By Howard Rauch, ASBPE Ethics Committee Chairman Is your editorial ethics house in order? A new self-scoring profile suggests loopholes that may need closing. Distributed during a presentation at ASBPE’s digital “Boot Camp” held July 18 in New … read more
You can help shape the agenda for ASBPE’s next Ethics ‘Twitter Chat’
By Howard Rauch, Ethics Committee Chairman [Editor’s note: ASBPE held its first Ethics Twitter Chat on June 28. It was a roaring success and should lead to future such events, providing a forum for editors to draw inspiration … read more
14 Ways To Build Top Value Into Your Next Statistical Article
One of the most important values a publication or Web site can deliver to its readers is articles based on high-quality editorial research. High quality does not necessarily mean that you retain the most expensive research service to … read more
Avoid These Nine Pitfalls When Gathering E-news Quotes
Recent e-news studies conducted by Editorial Solutions, Inc. found a shortfall of articles containing direct quotes. Quotes used usually are not based on contact between editor and source. Instead, the information posted is close to word-for-word rewrite. As a result, … read more
10 Reality Checks To Test High-Value Headline Delivery
High-benefit headlines always have been a high-priority item for B2B editors. When it comes to digital, having an audience engagement message start right at the top is even more critical. For the past few years, I’ve judged the … read more
Why Publishing Daily E-newsletters May Be Hazardous to Your Health
Howard Rauch, ASBPE judge and president of Editorial Solutions, Inc., explains why publishers need to match their enthusiasm to publish a daily e-newsletter with an investment in resources to ensure they are producing a quality product. B2B’s plunge … read more
Your e-news package: If it is broke, fix it!
ASBPE’s Ethics Chair Howard Rauch boils bad e-news sites down to the numbers. Some interesting disputes involving creation of original e-news content vs. heavy reliance on the aggregating/curating approach occurred during the past few weeks. My view: The … read more
Poor E-News Quality? Check Your Assignment Procedures
In this post ASBPE Ethics Chair, Howard Rauch highlights the importance of making a solid assignment to set the stage for quality content. We all know that the best-written articles begin with a solid assignment from editorial management. … read more