Strong ethics, good business

A speaker from ASBPE’s GenerationB2B conference explains why strong ethics are good for business. Advertisers strengthen B2B publications, but readers and trust are essential to the industry’s survival. Sometimes advertisers go too far and risk the health of … read more

The evolution of ethics in B2B journalism

By Dan Kubacki Predator and prey. Kerry Knudsen didn’t mince words when describing the relationship between advertisers and readers. “It’s not a symbiotic relationship,” said Knudsen, editor and publisher of W.I. Media Inc. A panel of B2B editors … read more

Welcome to the 2019 ASBPE Ethics Committee Newsletter

Greetings, and welcome to the 2019 ASBPE Ethics Committee newsletter. In this issue we cover editors’ speaking engagements; webinars; trade shows; complaint handling; working with freelancers, and more. And don’t forget about the ethics sessions at GenerationB2B: 2019 … read more

April 2018 Ethics Update

With ASBPE’s May 10-11 conference nearing, we preview ethical issues at the forefront. Offering ethics guidance to ASBPE members—privately through our ethics advisories, or more broadly through newsletters, webinars and roundtables—has always been a key function of the organization’s Ethics Committee. … read more