How to set up a fan-gated promotion on Facebook…for free. By Jessica Zemler, ASBPE Communications chair Editor, dvm360.com, Advanstar Communications Want more of your B2B readers to follow your Facebook brand? Simply asking your readers to like your … read more
How to set up a fan-gated promotion on Facebook…for free. By Jessica Zemler, ASBPE Communications chair Editor, dvm360.com, Advanstar Communications Want more of your B2B readers to follow your Facebook brand? Simply asking your readers to like your … read more
B2B editors are increasingly getting into Web video. Here’s a detailed, step-by-step walk-through to help you get a vivid picture of the editing process from a fellow B2B editor who today produces and edits some 40 videos a … read more
The Greater Chicago Area Chapter (GCAC) of the American Medical Writers Association (AMWA) will offer four workshops at its 2009 conference on Friday, July 31. The workshops are open to both AMWA members and nonmembers. Courses offered will … read more
By Tonie AuerDFW Chapter President A day in the life of a journalist is seldom routine or boring. I find myself switching gears from covering the construction industry in Texas to commercial real estate nationwide. And, then there … read more
Fast-changing financial conditions have pushed retirement further into the future for some, and made it impossible for others. Many current retirees have been forced to cut expenses or go back to work – or both. The National Press … read more
By Abe Peck Last year, I bit when John Lavine, dean at Medill / Northwestern, asked me to head an initiative to strengthen B2B at the School. After all, the first magazine to which I’d consulted, an in-house … read more
