Sara Zailskas, a content strategist with Realtors.org, tells us why it takes more than intuition or seriousness of purpose to consistently deliver engaging content.I recently took a job as a Web content strategist for an association’s Web site … read more
by Howard Rauch, President, Editorial Solutions, Inc. What is the key mission of today’s B2B editors? Obviously, the current emphasis on digital editing expertise is overwhelming. We are caught up in the excitement of delivering content to our … read more
By Howard Rauch, President, Editorial Solutions, Inc. In competitive analysis focusing on e-news delivery, what’s the likelihood that outsourced articles usually will win out when the opposition’s content is staff-written? The answer is “not always” … but often … read more
