How to set up a fan-gated promotion on Facebook…for free. By Jessica Zemler, ASBPE Communications chair Editor, dvm360.com, Advanstar Communications Want more of your B2B readers to follow your Facebook brand? Simply asking your readers to like your … read more
By Jessica Zemler, ASBPE Communications Chair I recently read the e-Media Vitals post “5 new job titles for digital-first publishers” and my first instinct was to laugh. I mean, really… Director of Data Visualization? I love infographics as … read more
Really well said by @johnbethune. His comments mirror my personal experience transforming a print outfit with a website into an online publishing outfit with print products. John’s spot on that it’s not a simple matter of doing online … read more
Attention all ASBPE-NY’s Bootcamp Attendees: PowerPoint and PDF decks of the July 18 event’s four sessions are now available online. To recap, the half-day Digital Boot Camp included these educational sessions: Navigating the Permeable Wall Between Editorial and … read more
Did your video series go viral? Was your Tweet one of the few heard around the world? Have you found a freelance assignment because of your branded page on Facebook? Then ASBPE wants to hear from you. The … read more
Have you been to https://asbpe.org lately? If you have, you may have noticed a few changes have taken place. The association recently unveiled a redesigned website which promises an improved user experience and much more robust functionality. To … read more
Kelly Saxton, associate director of publications and managing editor for Paralyzed Veterans of America’s Development, Marketing and Communications program, tells us why online publishing is no excuse for sloppy copy. Follow her practical ideas to keep your stories … read more
Although our target (Z Squared Media) as a media company is corporate marketers, I get the opportunity to talk with publishers on a consistent basis. There is one constant that I find with publishers, no matter the size … read more
By Maureen Alley How do you operate your online news feed? Do you repurpose what you find in your Lexis-Nexis file? Please say no. If you don’t write your own news for your site, tell me, why would … read more
Four of five “senior-level” editors who answered the recent ASBPE/Medill Survey on Digital Skills & Strategies had one day or less of corporate-sponsored digital training in 2009. What are the implications? How can we overcome the problem? Join … read more
