How to set up a fan-gated promotion on Facebook…for free. By Jessica Zemler, ASBPE Communications chair Editor, dvm360.com, Advanstar Communications Want more of your B2B readers to follow your Facebook brand? Simply asking your readers to like your … read more
How to set up a fan-gated promotion on Facebook…for free. By Jessica Zemler, ASBPE Communications chair Editor, dvm360.com, Advanstar Communications Want more of your B2B readers to follow your Facebook brand? Simply asking your readers to like your … read more
By Jim Sulecki Is there a belief that business media is a serious domain not particularly suitable for back stories … human drama … personality? I sure hope not. For it’s people who make up the communities we … read more
Win $100! Redesign the Azbee Award certificates by May 1 for the 2013 competition. Get a membership in ASBPE with access to free webinars, and the chance to prove that you’re an award-winning designer. That will look good … read more
By Alison Fulton “A picture never lies.” Maybe that used to be true, once upon a time, but nowadays we are all aware as designers that photos frequently fib. Have you ever edited a person’s photo for your … read more
By Alison Fulton Observe this photograph of two sweetly sleeping doggies….ahhh, how adorable. This image hopefully evokes an emotional response from you. (Full disclosure: they’re my dogs, Beau and Angel so I am totally prejudiced but I still … read more
Calling all designers/art directors/creatives/students of interactive design: How many of you have an online portfolio? How many of you have a portfolio website? You pretty much can’t get anywhere professionally anymore without one or both of these. If … read more
By Erin EricksonASBPE Chicago Chapter Vice President I recently spoke with Sara Zailskas, Assistant Managing Editor of Housing Giants. The digital magazine recently won a National Gold Digital Azbee award for General Excellence in the digital magazine category. … read more
By Warren HerschASBPE President BusinessWeek: Audience engagement boosts traffic Digital journalism isn’t just about providing multimedia content. To be effective, that content has to actively engage readers, drawing them into discussions with B2B reporters and editors, and with … read more
By Paul Heney I’m not a creative type, but sometimes I wish that I was. I love that “Aha!” moment when my art director first lays out his or her ideas for a cover concept or a feature … read more
