By Tonie AuerDFW Chapter President and National Blog Chairwoman At our last Dallas-Fort Worth ASBPE Chapter meeting, the subject came up of how to handle “off the record” remarks. We had a public relations firm owner and a … read more
By Martha SpizziriASBPE Web Editor It’s right around the corner, but there’s still time to register for Media Bistro’s online course Reinventing Print Content for the Web. The class, which starts Monday, June 2, is aimed specifically at … read more
By Howard RauchPresident of Editorial Solutions Inc. If you believe everything you read on industry websites, the biggest impending trend is the abandonment of print in favor of a stronger website position (whatever that means). Recent blogs and … read more
By Tonie AuerDFW Chapter President and National Blog Chairwoman Sometimes, ignorance really is bliss. There are times when I feel like knowing too much information can be scary. I get several daily emails updating me on B2B publishing … read more
By Erin EricksonASBPE Chicago Board Member I recently left a print-centric job at a large B2B publisher. I was good at my job but it was mostly print; I didn’t want to become a journalism dinosaur so I … read more
By Joe PulizziFounder and Chief Content Officer for Junta42 The writing-services business is anything but easy. Whether you are freelance writing for a traditional publication or writing for a corporate magazine or website, the pay scale is usually … read more
By Jennie L. PhippsEditor and Publisher of Freelance Success As media businesses tighten down, one of the first things many publishers look at is expense for freelancers. Here are five ways to get more production out of the … read more
By Robert Freedman Past President of ASBPE National The 3-D virtual reality platform Second Life has seen huge growth over the last several years, but it’s not the young gamer crowd that has pushed the number of account … read more
By Joe PulizziFounder and Chief Content Officer for Junta42 My expertise is in content marketing — custom publishing to most of you reading here. When I was asked to submit a blog post, I started to think about … read more
By Tonie Auer ASBPE National Blog Chairwoman and DFW Chapter President In this heated election year when politics are on everyone’s lips, Poynter brought up the valuable question of whether or not journalists should be allowed to speak … read more
