How Is Your Business?

By Thomas R. Temin How do you balance the experience of web site visitors with the need to drive revenue? Judging from visits to a number of B2B sites lately, it seems as if in at least half … read more

Teach Your Children Well

By Tonie AuerDFW Chapter President/National Blog Chairwoman I keep humming the Crosby, Stills and Nash (was Young there still?) tune when thinking about this blog post title. But the song just entered my brain and hasn’t left after … read more

Finding/Keeping Star Editors: Reality Check

By Howard RauchPresident, Editorial Solutions, Inc. Finding and keeping star editors clearly is of greater concern today. Multi-tasking – as in being required to add website tasks to existing job descriptions – has stirred turmoil at all editorial … read more

Keeping Your Employees Happy

By Tonie AuerDFW Chapter President and National Blog Chairwoman While my husband has been out of work for two months, it has been a reminder that the economy is, indeed, hitting some hard times. As a freelance writer, … read more

Does Off the Record Still Exist?

By Tonie AuerDFW Chapter President and National Blog Chairwoman At our last Dallas-Fort Worth ASBPE Chapter meeting, the subject came up of how to handle “off the record” remarks. We had a public relations firm owner and a … read more