By Thomas R. Temin How do you balance the experience of web site visitors with the need to drive revenue? Judging from visits to a number of B2B sites lately, it seems as if in at least half … read more
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Career/Employment
When It Comes to Being an Editorial Giant, Size Doesn’t Matter!
By Howard Rauch Last week, an editorial giant invited me to join him at the Neal Awards. I gladly accepted. Among other reasons, sitting through an awards presentation – be it Neals, Azbees or similar occasions – is … read more
Your Former Staff Job Makes You a Desirable Business Magazine Writer
By Michelle V. Rafter To all the laid-off newspaper or magazine writers looking for work – if you’re thinking of freelancing, consider business publications. While it’s not the perfect time to be hustling for work as an independent … read more
More Than Ever Before … Editors Are Miracle Workers
By Howard RauchPresident of Editorial Solutions, Inc. The realization that editors must wear many hats first started picking up steam almost 20 years ago. At that time, the big deal was management urging editors to play a stronger … read more
Credit Crisis May Be Good and Bad for B2B Journalists
By Tonie AuerDFW Chapter President/National Blog Chairwoman While just about everyone is biting their nails and waiting to see what shenanigans Wall Street and the Fed may get into, one of the side effects is the rising interest … read more
Fear Factor: Are B2B Editors fearing for their jobs?
Erin Erickson, ASBPE Chicago, Vice President Last week, the ASBPE National Blog conducted a quick poll on the level of worry B2B editors were feeling about their jobs. With 2 percentage points separating the Worried but not Stressed … read more
Teach Your Children Well
By Tonie AuerDFW Chapter President/National Blog Chairwoman I keep humming the Crosby, Stills and Nash (was Young there still?) tune when thinking about this blog post title. But the song just entered my brain and hasn’t left after … read more
Finding/Keeping Star Editors: Reality Check
By Howard RauchPresident, Editorial Solutions, Inc. Finding and keeping star editors clearly is of greater concern today. Multi-tasking – as in being required to add website tasks to existing job descriptions – has stirred turmoil at all editorial … read more
Keeping Your Employees Happy
By Tonie AuerDFW Chapter President and National Blog Chairwoman While my husband has been out of work for two months, it has been a reminder that the economy is, indeed, hitting some hard times. As a freelance writer, … read more
Does Off the Record Still Exist?
By Tonie AuerDFW Chapter President and National Blog Chairwoman At our last Dallas-Fort Worth ASBPE Chapter meeting, the subject came up of how to handle “off the record” remarks. We had a public relations firm owner and a … read more