By Tonie Auer DFW Chapter President Our industry is hurting, and I’m not talking about media and journalism alone, but also B2B publishing. Two of my dear friends and former editors were laid off just a few weeks … read more
By Thomas R. Temin How do you balance the experience of web site visitors with the need to drive revenue? Judging from visits to a number of B2B sites lately, it seems as if in at least half … read more
By Howard Rauch Last week, an editorial giant invited me to join him at the Neal Awards. I gladly accepted. Among other reasons, sitting through an awards presentation – be it Neals, Azbees or similar occasions – is … read more
By Michelle V. Rafter To all the laid-off newspaper or magazine writers looking for work – if you’re thinking of freelancing, consider business publications. While it’s not the perfect time to be hustling for work as an independent … read more
By Howard RauchPresident of Editorial Solutions, Inc. The realization that editors must wear many hats first started picking up steam almost 20 years ago. At that time, the big deal was management urging editors to play a stronger … read more
By Tonie AuerDFW Chapter President/National Blog Chairwoman While just about everyone is biting their nails and waiting to see what shenanigans Wall Street and the Fed may get into, one of the side effects is the rising interest … read more
Erin Erickson, ASBPE Chicago, Vice President Last week, the ASBPE National Blog conducted a quick poll on the level of worry B2B editors were feeling about their jobs. With 2 percentage points separating the Worried but not Stressed … read more
By Tonie AuerDFW Chapter President/National Blog Chairwoman I keep humming the Crosby, Stills and Nash (was Young there still?) tune when thinking about this blog post title. But the song just entered my brain and hasn’t left after … read more
By Howard RauchPresident, Editorial Solutions, Inc. Finding and keeping star editors clearly is of greater concern today. Multi-tasking – as in being required to add website tasks to existing job descriptions – has stirred turmoil at all editorial … read more
By Tonie AuerDFW Chapter President and National Blog Chairwoman While my husband has been out of work for two months, it has been a reminder that the economy is, indeed, hitting some hard times. As a freelance writer, … read more
