Develop relationships with freelance photographers and illustrators to tell stories in unique ways. Hiring a freelance illustrator or photographer is similar to starting a relationship: It’s thrilling, stressful and sometimes you’ll fight over money. I remember my first … read more
National Blog
The evolution of ethics in B2B journalism
By Dan Kubacki Predator and prey. Kerry Knudsen didn’t mince words when describing the relationship between advertisers and readers. “It’s not a symbiotic relationship,” said Knudsen, editor and publisher of W.I. Media Inc. A panel of B2B editors … read more
Stand out to survive: How to differentiate your B2B publication
By Dan Kubacki As the world of trade journalism contracts in some areas and grows in others, business-to-business publications must be unique to enjoy long life cycles. Abe Peck, director of B2B Communication at Northwestern University’s Medill School … read more
Freelancer Nation: 5 tips for freelancers and editors
By Taryn Oesch Freelancing was a topic I hadn’t thought much about until I attended #GenerationB2B, the ASBPE 2019 National Conference in St. Petersburg, Florida. The opening session, “Freelancer Nation,” was presented by Christine Parizo, a freelance B2B … read more
Use solutions journalism to address industry problems
If you’re not part of the solution, are you part of the problem? Identifying industry problems is a practice that business publications excel at. Business leaders rely, in part, on us to give them warning when we see … read more
Tips for writing better LinkedIn posts
Make your personal LinkedIn posts come to life by posting great content that will be commented on, liked and shared. When you sit down to write an article or a blog, do you think about who will read … read more
Perks of podcasts
B2B publications can engage more readers through podcasts. My commute to and from work is long, averaging 45 to 50 minutes each way. Instead of listening to the radio play the same dozen songs on my commute, I … read more
Tips for tackling redesigns
Four tips for B2B editors, designers to consider before planning a redesign. By Jamie Winebrenner A magazine redesign can be an exciting opportunity to put your stamp on an existing publication, but it shouldn’t be approached without careful … read more
What it’s like to be an Azbee judge
Azbee judges share their thoughts on what it’s like judging the national competition. Registration is open for the 41st Annual Azbee Awards, and that means the American Society of Business Publication Editors (ASBPE) is looking for industry professionals … read more
How to connect with competitor brands
Here are some tips for interacting with editors from competing publications at industry events. This past year, I had the opportunity to work on the editorial staff for Lawn & Landscape magazine at GIE Media in the Cleveland … read more