B2B editors need to respond to negativity that shows up on their social media platforms. Newspapers and mainstream media outlets regularly receive harsh backlash from readers on social media – especially in an era of “fake news.” President … read more
Last fall, GIE Media launched Cannabis Dispensary magazine to serve dispensary owners and managers across the US. Team members relate what they learned in the process. With the myriad B2B magazines out there – there’s a B2B publication … read more
Editor’s Note: After interviewing panelists, immediate past ASBPE Ethics Committee chair Howard Rauch prepared a report on the May 10 Ethics Roundtable at the National Conference. Since Howard wasn’t able to attend, he based his report on interviews … read more
This edited version of remarks from the May 10 Ethics Roundtable audience reflects some concerns that were raised during and after the ASBPE National Conference’s panel presentation. As interim Ethics Committee chair, I moderated the panel and the … read more
In an interactive session at the ASBPE’s B2B Media Success Conference on May 10, Ginger Conlon, ASBPE-NY’s co-present and chief editor of MKTGinsight, will discuss how B2B editors can apply content marketers’ best practices to engage and retain … read more
Take time to honor accomplishments of women in the media and mentor younger women to grow throughout the year. Last month, one of my college journalism professors shared an article on social media titled, “59 Women in Journalism … read more
With ASBPE’s May 10-11 conference nearing, we preview ethical issues at the forefront. Offering ethics guidance to ASBPE members—privately through our ethics advisories, or more broadly through newsletters, webinars and roundtables—has always been a key function of the organization’s Ethics Committee. … read more
This article by Bridget Botelho, a member of ASBPE’s Ethics Committee, is the final essay in our spring Ethics Update newsletter. We Committee members hope to see you at the National Conference May 10-11 in Washington, DC, where … read more
Process-improvement expert Kilian Schalk led a Feb. 28 webcast for ASBPE in which he suggested ways to achieve better communication between the editors’ and the publishers’ sides of our businesses. Asked by Ethics Update to elaborate for this … read more
Charles Lewis, one of America’s top investigative journalism authorities, will speak at ASBPE’s May 10-11 National Conference in Washington, DC. At the request of the Ethics Committee, he shares in this article some thoughts about ethical issues that … read more
