Using more genuine and realistic stock photos is one trend expected to grow in 2020. By Allison Krieg B2B publications rely on their designers to create eye-catching, elegant designs that accurately represent the companies, businesses and topics featured … read more
Use some of these tips to improve on time management in 2020. Business-to-business (B2B) editors have much longer to-do lists today than they did even just a decade ago. Much of this can be attributed to the changing … read more
Professional Builder received the Magazine of the Year award during the 2019 Azbees for the Over $3 Million in Revenue category. Earlier this year, the American Society of Business Publication Editors (ASBPE) honored Professional Builder magazine as Magazine … read more
tED magazine received the Magazine of the Year award during the 2019 Azbees for the Under $3 Million in Revenue category. Earlier this year, the American Society of Business Publication Editors (ASBPE) honored tED magazine as Magazine of … read more
Disruptive editorial content means taking a break from normal course of action in order to stand out. Disruption is often a bad thing. The word can be used to describe something that causes division or turmoil. It makes … read more
By Laura D’Alessandro Search engine optimization (SEO) needs to be a part of today’s editorial planning. Editorial planning isn’t what it used to be. A decade ago, I sat in a newsroom with a team of reporters, each … read more
Create advertorials that are trustworthy and engaging. By Sophia McDonald Bennett An advertorial, which is a subcategory of sponsored content or native advertising, is a magazine or newspaper article that is similar in form to the editorial content … read more
Consider changing the way we conduct ourselves as business journalists. By Dan Murphy Over the years, those of us in the news and information business have embraced (or endured) new journalism, gonzo journalism and, most recently, online journalism … read more
A speaker from ASBPE’s GenerationB2B conference explains why strong ethics are good for business. Advertisers strengthen B2B publications, but readers and trust are essential to the industry’s survival. Sometimes advertisers go too far and risk the health of … read more
By Sophia Bennett Meetings are a necessary evil. But what if there were ways to make them shorter and more productive? C. Terrill Thompson, MSOD, founder and principal of Banyan Coaching and Consulting, has been providing customized facilitation, … read more
