Converting features into multi-part series is a useful strategy for editors – you can create logical sections out of articles that are too long for the available print space, get more mileage out of your content, and make … read more
by Karen Langhauser, chief content director, and Meagan Parrish, senior editor, Pharma Manufacturing Writing great articles takes preparation, planning and a bit of inspiration. If you’re resourceful, you can keep your publication interesting and valuable for your readers. … read more
tED magazine received the Magazine of the Year award during the 2019 Azbees for the Under $3 Million in Revenue category. Earlier this year, the American Society of Business Publication Editors (ASBPE) honored tED magazine as Magazine of … read more
By Sophia Bennett Meetings are a necessary evil. But what if there were ways to make them shorter and more productive? C. Terrill Thompson, MSOD, founder and principal of Banyan Coaching and Consulting, has been providing customized facilitation, … read more
By Dan Kubacki As the world of trade journalism contracts in some areas and grows in others, business-to-business publications must be unique to enjoy long life cycles. Abe Peck, director of B2B Communication at Northwestern University’s Medill School … read more
B2B publications can engage more readers through podcasts. My commute to and from work is long, averaging 45 to 50 minutes each way. Instead of listening to the radio play the same dozen songs on my commute, I … read more
Here are some tips for interacting with editors from competing publications at industry events. This past year, I had the opportunity to work on the editorial staff for Lawn & Landscape magazine at GIE Media in the Cleveland … read more
Process-improvement expert Kilian Schalk led a Feb. 28 webcast for ASBPE in which he suggested ways to achieve better communication between the editors’ and the publishers’ sides of our businesses. Asked by Ethics Update to elaborate for this … read more
Improve your internship program before summer by applying some of these tips from experts. With spring almost here, it’s time for publishing companies to consider hiring an intern for the summer. Summer internships are a great way to … read more
In a recent webinar, speaker & digital marketing evangelist, Jessica Best, shared “Email Marketing Burning Questions – Answered.” Here are a few of the insights she shared. Be sure to login and view the recorded webinar via the … read more
