Staying Valuable In A Changing Industry

By Jeff Gelski Jim Lucy sometimes jokes that he considers himself a company – J.L. Enterprises – as he works to keep his skills and value relevant in the ever-changing business-to-business publishing industry. “If you do that, you’re probably … read more

Tips For New Beats

Top B2B editors last week shared tips on how to get started on a new beat during a Society of American Business Editors and Writers webcast. The best advice? Get out there and meet people, don’t be afraid … read more

Is Your Content Valuable?

Checking for valuable content within your publishing channels can refocus your resources to meet your audience and business goals. By Sara Zailskas Walsh Are you producing valuable content? You’re likely inclined to say, “Yes, of course what we … read more

Write an Operating Manual

In this post, Jim Carper, chief editor of Dairy Foods, tells us why it would be a good idea to start the year off by writing an operating manual for how to operate our respective publications. Doing so … read more