By Jeff Gelski Jim Lucy sometimes jokes that he considers himself a company – J.L. Enterprises – as he works to keep his skills and value relevant in the ever-changing business-to-business publishing industry. “If you do that, you’re probably … read more
Top B2B editors last week shared tips on how to get started on a new beat during a Society of American Business Editors and Writers webcast. The best advice? Get out there and meet people, don’t be afraid … read more
By Jim Romeo In many newspapers and trade publications nowadays, the quest for content is on! A very popular venue that seems to be making its tracks is the question-and-answer profile. It is a format that is both … read more
Checking for valuable content within your publishing channels can refocus your resources to meet your audience and business goals. By Sara Zailskas Walsh Are you producing valuable content? You’re likely inclined to say, “Yes, of course what we … read more
By Warren Hersch, ASBPE immediate past president What factors should you consider when designing your ideal position? How do you make yourself invaluable as a B2B editor at your company? Why must you become a subject matter expert? … read more
In her last post, Realtors.org content strategist Sara Zailskas explained why it takes more than intuition or seriousness of purpose to consistently deliver engaging content. In this post she says why working with an information architect is an … read more
In this post, Jim Carper, chief editor of Dairy Foods, tells us why it would be a good idea to start the year off by writing an operating manual for how to operate our respective publications. Doing so … read more
In this post, Allison Gibeson, secretary of ASBPE’s Kansas City chapter, shares tips she got from attending a chapter event on website videos and podcasts. As demand for advertising in print declines, adding video and audio to Web … read more
By Erin Hallstrom Erickson Chicago Magazine’s Scott Smith revealed 20 tools to enhance your web presence during an ASBPE November webcast. Below are the tools he mentioned as well as examples he provided during the webcast. Evernote http://www.evernote.com … read more
As the economy struggles to right itself after the 18-month Great Recession, readers need business-to-business publications more than ever. But the recession has affected practically every sector, publishing included. So how, with smaller staffs and anemic page counts, … read more
