If you’re not part of the solution, are you part of the problem? Identifying industry problems is a practice that business publications excel at. Business leaders rely, in part, on us to give them warning when we see … read more
B2B publishing
Tips for tackling redesigns
Four tips for B2B editors, designers to consider before planning a redesign. By Jamie Winebrenner A magazine redesign can be an exciting opportunity to put your stamp on an existing publication, but it shouldn’t be approached without careful … read more
Lessons learned in launching a magazine
Last fall, GIE Media launched Cannabis Dispensary magazine to serve dispensary owners and managers across the US. Team members relate what they learned in the process. With the myriad B2B magazines out there – there’s a B2B publication … read more
Best practices for summer internships
Improve your internship program before summer by applying some of these tips from experts. With spring almost here, it’s time for publishing companies to consider hiring an intern for the summer. Summer internships are a great way to … read more
Dos and don’ts of trade shows
Nine things to make editors’ trade show experience easier. Trade show season always means long workdays for editors both before and during the show. Before the show requires much planning, and editors receive a surge in emails from … read more
National Coalition Against Censorship, ASBPE and more than 80 other journalism organizations condemn President’s efforts to demonize the media
The National Coalition Against Censorship, American Society of Business Publication Editors, and more than 80 other journalism organizations have condemned President Donald Trump’s efforts to demonize the media and undermine its ability to inform the public about official … read more
Understanding the rise of brand journalism in corporate America
By Kimberly Kayler, CPSM President, Constructive Communication, Inc. News is not just outside newspapers today — it is outside newsrooms. The decline of the newspaper as well as the shrinking of newsrooms leaves our culture to filter content. … read more
Opportunity clicks: Use social media, slide shows and newsletters to bump up page views
By Jeff Gelski, ASBPE Kansas City board member An abundance of ways exists to accelerate the number of clicks on web site pages. Slide shows, infographics, social media and related links within copy may serve as tools. Monica … read more
Staying Valuable In A Changing Industry
By Jeff Gelski Jim Lucy sometimes jokes that he considers himself a company – J.L. Enterprises – as he works to keep his skills and value relevant in the ever-changing business-to-business publishing industry. “If you do that, you’re probably … read more
The Passing Of A Publishing Giant
By Mark Schlack On March 19, 2014, Pat McGovern died after a long and storied 50+ year career in publishing. He was the founder and owner of International Data Group, one of the prime movers in the technology … read more