By Alexa Boschini, Associate Editor, Home Accents Today Editors today have so many storytelling elements to consider beyond words on a page. In today’s fast-paced, technology-entrenched world, readers are inundated with information from an endless sea of sources, … read more
By Joelle Harms, Senior Digital Media Content Producer, North Coast Media, and Alexa Boschini, Associate Editor, Home Accents Today For business-to-business editors, ethics can be more complicated than they are in the consumer media world. The scope … read more
By Laura D’Alessandro, Integrated Media Editor, American Public Power Association, ASBPE National Blog Chair As B2B editors, we know one of our biggest challenges is shrinking staffs. We’re already all trying to more with less. So why waste time … read more
Howard Rauch offers 11 reasons your product might fail in a competitive analysis. … read more
In this uber-connected media world, effectively telling stories across multiple digital and mobile platforms requires, first, a compelling story. … read more
If you’re on the fence about registering for the 2011 ASBPE conference, let me tempt you with one of our best kept secrets: we’ll be offering personalized consultation. This year’s conference includes several roundtable sessions that aren’t your … read more
By Warren HerschASBPE President Hardly a day goes by, it seems, when publishing gurus (or, closer to home, our own publishers and editorial directors) aren’t urging us to latch onto the latest social media or tech craze. We … read more
By Katy TomasuloPresident, Washington, D.C. Chapter In 2008, Harry McCracken left his long-time role as editor-in-chief of PC World magazine to launch Technologizer, a Web site devoted to technology news and reviews. McCracken admits he didn’t know whether … read more
There may be repetition here, but I found many of the Tweets from our Digital Symposium to be really informative little nuggets. Look at it this way, you’re skimming through your favorite magazine and everything you find is … read more
I just had to share this with our readers. At our ASBPE board meeting recently in San Francisco, the hotel hosting the event entered our information and gave us a bit of a name change. We no longer … read more
