The dynamics around hiring and retention are shifting fast – and not just in B2B media. Leaders should adapt and position themselves to thrive. … read more
How leadership in B2B media is evolving in the ‘Great Reshuffle’
ASBPE Conference
Transforming the Editorial/Design Partnership for Digital
Claire Meyer and Tyler Stone spoke at the conference about how they work together to bring their publication to life on the web. … read more
Engaging Your Audience Through Storytelling
At the heart of B2B writing, editing, and design is a simple goal — telling a great story. This was the focal point of a town-hall discussion at ASBPE’s 2022 National Conference. … read more
DEI in B2B: Change Your Culture. How hard can it be?
Yes, progress has been made, but there remains much work to do to address issues of diversity, equity and equality, and inclusion both in content and organizational culture. … read more
Four Ways to Get a New Perspective on an Old Problem
During their interactive presentation at the ASBPE national conference in Cleveland, Marnette Falley and Portia Stewart inspired B2B media professionals to maximize the effectiveness of their creative brainstorming sessions. … read more
Building a Stronger Freelance Business
A constant worry for many freelancers is the feast or famine situation — not knowing how to deal with the ebbs and flows of freelance projects and ensure a strong stream of work, and as a result, revenue. … read more
Podcasting for Fun and Profit
In one of the most lively and entertaining sessions at the 2022 ASBPE national conference, Matt LaWell, managing editor at Golf Course Industry, informed and entertained the audience with his session entitled “Podcasting for Fun and Profit.” During … read more
Three Ways To Renew Passion
During ASBPE’s National Conference in Cleveland, Justin Armburger offered three ways editors, writers, freelancers and designers can renew their passion for their work. Many people employed in the business-to-business media field love telling stories — this is the … read more
Monetizing Your Content: Are You Ready?
Monetization – if you haven’t monetized your publication’s content yet, you’ve probably thought about it at some point. Or maybe you’re green with envy hearing about what an influencer is getting from their podcasts. Wouldn’t it be great … read more
Tips for Video in B2B
Making the transition from print to video journalism may sound daunting. But during the session “So, Now You’re a Broadcast Journalist? Tips for Video in B2B” on the first day of the 2022 ASBPE annual conference, held in … read more