Chances are your readers are rethinking how they do business to minimize their industry’s environmental impact. Companies’ heightened awareness of environmental issues — especially climate change — is impacting editorial coverage and priorities, including the allocation of staff … read more
By Warren S. Hersch YouTube, Linked In, Second Life, Facebook. From online communities to social networks to virtual worlds, B2B editors attending the March 28th event of ASBPE’s New York chapter got an earful about how best to … read more
By Howard RauchPresident of Editorial Solutions Inc.When publishing ethics issues are debated, it’s usually popular to trash the practice of editors and salespeople making joint calls on advertisers. True, mishandling of the call can be — to put … read more
By Tonie AuerDFW Chapter President and National Blog Chairwoman At our last Dallas-Fort Worth ASBPE Chapter meeting, the subject came up of how to handle “off the record” remarks. We had a public relations firm owner and a … read more
By Martha SpizziriASBPE Web Editor It’s right around the corner, but there’s still time to register for Media Bistro’s online course Reinventing Print Content for the Web. The class, which starts Monday, June 2, is aimed specifically at … read more
By Steven RollASBPE President Like many editors nowadays, I too am thinking about starting a blog. I vowed to familiarize myself with the blogosphere after attending ASBPE’s national conference in Chicago in 2006. It took a little while … read more
by Erin EricksonChicago Board Member I recently wrote about LinkedIn, its perks and the ASBPE LinkedIn Group that has been established. (You have joined, right?) Now I bet you’re wondering exactly what you can do with LinkedIn other … read more
Erin Erickson,Chicago Chapter Board member Your spouse may be doing it; the guy in the next cubicle probably is; even your high school English teacher has probably dabbled in it. It’s LinkedIn and it’s the “professional version MySpace,” … read more
By Howard RauchPresident of Editorial Solutions Inc. If you believe everything you read on industry websites, the biggest impending trend is the abandonment of print in favor of a stronger website position (whatever that means). Recent blogs and … read more
By Erin Erickson ASBPE Chicago Board Member Judging is currently underway for this year’s Azbee Awards. With more than 2300 entries this year, the judges are extremely busy tallying their votes. According to the folks at ASBPE headquarters, … read more
