By Steven RollASBPE President The biggest scoop of the presidential race was broken by a b2b blog: Democratic nominee Barak Obama’s selection of running mate Joseph Biden. [Hat tip to b2b press blogger Paul Conley for his Aug. … read more
The ASBPE Blog
Teach Your Children Well
By Tonie AuerDFW Chapter President/National Blog Chairwoman I keep humming the Crosby, Stills and Nash (was Young there still?) tune when thinking about this blog post title. But the song just entered my brain and hasn’t left after … read more
Building Your Wings on the Way Down
By Harry McCrackenEditor, Technologizer “You’ve got to walk up to the edge of the cliff, jump off, and build your wings on the way down.” I didn’t hear Ray Bradbury say that until I saw him interviewed in … read more
Who’s Checking the Facts?
By Tonie AuerDFW Chapter President and National Blog Chairwoman When I was a cub reporter at a small Northeast Texas five-day-a-week hometown newspaper, I aspired to be more. I tried to do the stories that the townspeople wanted … read more
Sneak Peek at a Critique
By Paul HeneyPast ASBPE National President When I served as ASBPE’s national president back in the early part of the decade, some the most common calls I’d receive would be right after the annual awards competition. Editors and … read more
How Social Should Social Media Be?
By Erin Erickson, ASBPE Chicago Board Member Social media. It’s what sets apart the old, late-90’s dot.com era from what has affectionately become known as Web 2.0. It is because of social media that we have Facebook, LinkedIn, … read more
The Gridiron Meets Bluelines: Lessons from the Favre Media Circus
By Emily Kay AndréDenver ASBPE Board Member I heard something intriguing recently on The Herd with Colin Cowherd, an ESPN syndicated radio show. The Brett Favre saga, the sports story of the year, finally came to an unpredictable … read more
Getting into the Custom Game
By Joe Pulizzi I get approached at least once a week by freelancer writers trying to get involved in custom publishing. For those of you not familiar with custom publishing, it’s the business of corporations creating and distributing … read more
B2B Writer Blogshare
By Tonie AuerDFW Chapter President, National Blog Chairwoman I’m on a distribution list for the national Society of Professional Journalists and I love it. Monday through Friday, I get an email with a plethora of information regarding media … read more
Facing the Reality of the New Reality
By Katy TomasuloPresident, Washington, DC Chapter During the 2008 ASBPE National Editorial Conference, I had the pleasure of serving on the panel “Editorial Multitasking in the Digital Age” with two others from the B2B industry. As part of … read more