Words Are Important

By Paul Heney As this election season drags on, I’m hoping for a politician who will rediscover the power of words. Over the past few decades, there has been an increasing resentment towards intellectual thought and speech in … read more

Every B2B Publication Needs 5 Fear Factors

By Howard Rauch “Pre-emptive discouragement of a direct competitor should be a key focus.” This comment was the closing statement in an editorial planning report recently submitted by a top B2B editor to senior management. He added: “If … read more

Social Media Etiquette from Monster.com

By Erin Erickson, ASBPE Chicago Vice President Time for another post from a social media geek at ASBPE. This post, compliments of Monster.com, offers seven tips for career-related social media etiquette. Some of the tips include not joining … read more

The Tear-Out Factor

By Katy TomasuloWashington, DC Chapter President I’m a magazine junkie (and in this industry, I’m not alone, I’m sure). But I also live in a tiny apartment, so keeping shelves of my favorite consumer pubs is just not … read more