By Steven RollASBPE President For the past year or so I’ve been reading about Twitter and quietly hoping it would just go away. After all, I bet in 10 years from now we’ll look back at some of … read more
Twitter: The CB Radio of the 21st Century?
The ASBPE Blog
Marketing Alert: Seven Ways to Pass an E-Newsletter Exam
By Howard Rauch Most editors are knocking themselves out facing the dual challenge of creating great content for websites and printed media. But be warned: When it comes to electronic media, you must prepare for the eventuality of … read more
Articles Worth Reading
By Tonie AuerDFW Chapter President/National Blog Chairwoman Thanksgiving has left most of us anxious for the winter holidays and the fun that goes with the Christmas music, the lights of the menorahs and visiting with family and friends. … read more
Thanksgiving
By Steven RollASBPE President During this thanksgiving season, I’ve been taking stock and thinking about all of the ASBPE-related people and things I’m thankful for. So in no particular order, here’s my top 10: 1. The 2009 ASBPE … read more
Azbee Awards of Excellence Expand
As you may have seen in our recent print newsletter, the ASBPE annual awards contest is now going to be split into digital categories and print categories for 2009. Additionally, each of these will have their own conferences. … read more
Chicago Produces Top-Notch Member Programs
By Roy HarrisASPBE Past President Several ASBPE chapters are known for their powerful program planning. But it would be hard to top the work done by the Chicago chapter in designing this month’s half-day workshop titled “B2B Survival … read more
Highlights from New-Media Webinar
By Martha SpizziriASBPE Web Editor “Anyone can launch a media brand. The time is right now, especially because buying behavior has changed.” That’s the judgment of Joe Pulizzi, who copresented the ASBPE webinar “A B2B Journalist’s Guide to … read more
Your Former Staff Job Makes You a Desirable Business Magazine Writer
By Michelle V. Rafter To all the laid-off newspaper or magazine writers looking for work – if you’re thinking of freelancing, consider business publications. While it’s not the perfect time to be hustling for work as an independent … read more
More Than Ever Before … Editors Are Miracle Workers
By Howard RauchPresident of Editorial Solutions, Inc. The realization that editors must wear many hats first started picking up steam almost 20 years ago. At that time, the big deal was management urging editors to play a stronger … read more
The Editor as a Marketer
By Nikki GoldenChicago Chapter President I asked over on the Chicago Chapter blog a few weeks ago: Where does innovation come from? My question stemmed from the fact that editors have some really great ideas, and yet a … read more