By Tonie AuerDFW Chapter President I’m calling on all ASBPE members as well as potential members for your feedback. At a very productive meeting of the ASBPE national board, we discussed how the economy has impacted everything – … read more
By Howard Rauch Routine E-news Coverage Will Be Our Downfall!! This commentary is based on the 50-site e-news survey I just finished and is a combination of my e-news philosophy and information that I found during the study … read more
If you can’t be here, the next best thing is get the Tweets. Follow us on Twitter at #asbpe. What are we doing today? ASBPE’s Digital Symposium and Azbee Awards Luncheon in San Francisco. We’re learning how to: … read more
By Jim Carper If I want to buy a car, Toyota offers a Corolla, Camry and Lexus. If I go on vacation, Marriott offers me the choice of a Fairfield Inn, Courtyard by Marriott and JW Marriott. But … read more
By Tonie AuerDFW Chapter President While I don’t mean the blog post title to be too suggestive, I really never thought I’d see the benefits of social media professionally. It was in the summer of 2008 at the … read more
By Katy TomasuloPresident, ASBPE Washington, D.C. Chapter On Oct. 21 and 22, TABPI (Trade, Association, and Business Publications International) hosted its first Twitterfest, in which B2B journalists posted Tweets with ideas, questions, and answers about print and digital … read more
By Elena Gontar When I first heard of Facebook I thought it was a social network website to communicate with friends and connect with long lost acquaintances. I thought it would be primarily for people who want to … read more
By Katy TomasuloPresident, ASBPE Washington, D.C. Chapter During the ASBPE National Editorial Conference in July, I hosted a workshop that offered attendees 19 ideas for combating the down economy. These ideas — all of which have been implemented … read more
By Maureen Alley Sometimes it’s the simplest ideas that are the most innovative. The magazine industry has been trying to figure out for some time how to manage digital opportunities with its print products. And with that, some … read more
Want to get advice from B2B editors around the world on how to help your publication through the economic downturn? Or how best to combine print and the web to serve your readers? Then participate in the first … read more
