By Jim Carper If I want to buy a car, Toyota offers a Corolla, Camry and Lexus. If I go on vacation, Marriott offers me the choice of a Fairfield Inn, Courtyard by Marriott and JW Marriott. But … read more
The ASBPE Blog
I Never Thought It Would Happen To Me
By Tonie AuerDFW Chapter President While I don’t mean the blog post title to be too suggestive, I really never thought I’d see the benefits of social media professionally. It was in the summer of 2008 at the … read more
B2B Digital Publishing Ideas From TABPI’s Twitterfest
By Katy TomasuloPresident, ASBPE Washington, D.C. Chapter On Oct. 21 and 22, TABPI (Trade, Association, and Business Publications International) hosted its first Twitterfest, in which B2B journalists posted Tweets with ideas, questions, and answers about print and digital … read more
Facebook Mania
By Elena Gontar When I first heard of Facebook I thought it was a social network website to communicate with friends and connect with long lost acquaintances. I thought it would be primarily for people who want to … read more
6 Ideas to Boost Revenue, Readership, or Recognition
By Katy TomasuloPresident, ASBPE Washington, D.C. Chapter During the ASBPE National Editorial Conference in July, I hosted a workshop that offered attendees 19 ideas for combating the down economy. These ideas — all of which have been implemented … read more
Print and Digital: What’s the Best Mix?
By Maureen Alley Sometimes it’s the simplest ideas that are the most innovative. The magazine industry has been trying to figure out for some time how to manage digital opportunities with its print products. And with that, some … read more
Two-Day TABPI Twitterfest Oct. 20-21
Want to get advice from B2B editors around the world on how to help your publication through the economic downturn? Or how best to combine print and the web to serve your readers? Then participate in the first … read more
Happy Columbus Day
By Tonie AuerDFW Chapter President In honor of Columbus Day, the ASBPE National Blog is taking a much-deserved day off. But, in honor of this historic day that most of us know very little about, I thought I’d … read more
With Gourmet Gone, You Know There’s a Recession
By Thomas Temin If General Motors and Lehman Brothers can bite the dust, why not Gourmet magazine, for so many decades the Bible of chefs and foodies alike? A Wall Street Journal story on Oct. 6 noted that … read more
Digital Symposium:Practical Online Strategies and Tactics for the B2B Editor
Digital Symposium: Practical online strategies and tactics for the B2B editorFriday, Nov. 6, 2009Hyatt RegencySan Francisco Airport You can’t afford to stop learning, especially now. High value. Affordable. Always from ASBPE. Included in your registration fee: One full … read more