By Tonie Auer How can your publication succeed online? What points should a social media policy address? What challenges will face us as we convert our magazine from print to digital only? Answers to these questions — and … read more
By Tonie AuerDFW Chapter President I’ve been on a roll, talking about professional development and making yourself indispensable. Now I’m going to lead you to another valuable resource to make yourself look like a genius to your boss … read more
By Tonie AuerDFW Chapter President Covering real estate in a down economy makes story creation a bit limited at times. But, I’m taking the advice that a commercial real estate broker gave some “young guns” at a recent … read more
By Tonie Auer I think I know more colleagues who are unemployed than gainfully working these days. That is pretty depressing. If you’re a member of the Fourth Estate, you probably find yourself looking over your shoulder a … read more
By Howard Rauch Ask any editor about their current workload and you’re sure to get an earful. Tales of woe usually focus on the unfairness of triple-threat job descriptions involving print, web and digital publications. Individuals are quick … read more
By Amy E. Buttell You’ve got that sinking feeling – you’re interviewing a source, but it’s not going well. You need the source’s perspective for your story and have got to try to pull a rabbit of your … read more
ASBPE has an exciting slate of webinars scheduled for the first half of 2010. TODAY: March 29 @ 12:30 to 1:30 EST: Why B2B Publications Are So Bad at Marketing (and how to fix it). Speaker: Joe Pulizzi … read more
By Maureen Alley At the end of 2009, Google announced that it was going to start indexing Twitter as well as adding real-time activity into search results. These two announcements make participation on the real-time Web more important … read more
Why B2B Publishers Are So Bad at Marketing (and how to fix it) In the past, B2B publishers relied on a fairly reliable marketing arsenal to attract readers and advertisers: online resource center sales sheets promo e-mails house … read more
You worked hard in 2009, and you have one more chance to show the world what you’re made of, how hard your staff has worked, why your magazine is the best in your industry. The 2010 Tabbies are … read more
