We’ve heard a number of ideas on using social media as a tool. Here is some of what the SPJ has to say about some of the best social media practices: 1. Start with a plan: Before you … read more
Social Media Best Practices
The ASBPE Blog
Bridging the Digital Skills Training Gap
Four of five “senior-level” editors who answered the recent ASBPE/Medill Survey on Digital Skills & Strategies had one day or less of corporate-sponsored digital training in 2009. What are the implications? How can we overcome the problem? Join … read more
Revised Mind Set Needed to Cope with Editorial Job Demands
By Howard Rauch Discussions about today’s editorial workload dilemma usually focus on how we split our time percentagewise between online and print. I followed the same line of thinking while creating an editorial performance survey for an upcoming … read more
Planning Ahead
We’ve all had those editors for whom an editorial calendar might as well be the liner for the bird cage. The editors who call up the freelancer or the newsroom to tell them they need 1,500 words on … read more
To Blog or Not to Blog, That Is the Question
By Tonie AuerDFW Chapter President Occasionally, other bloggers can say things so much better than I can. This time, it’s Joe Pulizzi. The author, speaker and strategist for content marketing and founder of content matching site Junta42 marked … read more
When One Door Closes …
By Tonie AuerDFW Chapter President Like most aspiring writers (of something beyond the B2B publications), I strive to read quality work. I try to change things up a bit, moving from suspense writers like Deborah Crombie to the … read more
Reporting Live From the Echo Chamber
By Steve Roll We’ve all heard how no content should be wasted in the Multi-Platform Age. Those pictures that didn’t make the cut for that magazine story? Use them for an online slideshow. The sidebar you didn’t use … read more
Ethics Committee Has New Vision
By Howard Rauch Chairman, ASBPE Ethics Committee Debating the precarious outlook for the traditional church-and-state doctrine preoccupies most discussions when the subject of editorial ethics arises. Advances in the Internet, however, require additional B2B attention on ethics. Long-held … read more
Far-Reaching Impact of Reed Closings
By Nikki Golden That sound you heard April 16 was the clicking sound of a Domino display being set into motion. The closure of the 23 magazines by Reed Business Information will impact a lot more than the … read more
Don’t Miss Chance to Obtain Useful Input on Editorial Performance
By Howard Rauch How to deal more effectively with mounting print/digital workloads will be my focus during an ASBPE June 17 webinar. In advance, I invited all concerned editors to complete a questionnaire outlining their current responsibilities. Respondents … read more