Danica Tormohlen, President of ASBPE’s Kansas City Chapter, shares her secret recipe for winning an Azbee. When I began judging this year’s Azbee awards, I had just turned a brilliantly written 2,700-word article that my publisher said … read more
The ASBPE Blog
5 Reasons To Attend the 2011 ASBPE National Conference in Chicago
Registration is now open for the 2011 American Society of Business Publication Editors’ National Conference in Chicago. The conference takes place August 4-5 with a special welcome reception taking place the evening of August 3. This conference promises … read more
ASBPE Announces 2011 National Conference Details
The 2011 ASBPE National Editorial Conference will be taking place August 4-5 in Chicago, Ill. This year’s conference aims at examining the relationship between the print and digital worlds. Whether your focus is primarily print, primarily digital or … read more
What am I going to write about this month?
Wondering what you’ll write about for your next column? Jim Carper, editor in chief of Dairy Foods, offers practical tips for how to break through the writer’s block and produce content that will encourage readers to come back … read more
Which of our videos are successful and why?
Robert Freedman, an ASBPE past president and senior editor with REALTOR magazine explains how to tell a good web video initiative from a bad one. Like many publications, our magazine (REALTOR) has branched off into videos, with some … read more
Freelance Economics: Rethinking what words are worth
John Bethune of B2B Memes explains why in the digital age the market value of writing isn’t in the word count, but in the experience, insights, and connections of the writer. A recent conversation on ASBPE’s LinkedIn group … read more
Slapped By Google’s Bear of an Algorithm Change
Sue Pelletier, editor/blogger for Medical Meetings/Capsules and face2face blogs, explains how B2B pubs can make lemonade from the sour search traffic stats resulting from Google’s algorithm change. Google’s recent algorithm update, code-named Panda, savaged a lot of B2B … read more
The Meat of the Issue
Bill Coffin, editor-in-chief of National Underwriter Life & Health, vents some steam over an award-winning magazine’s recent photo scandal. As a publishing professional with nearly 20 years of experience, and also as a long-time vegetarian (and a recent … read more
Your e-news package: If it is broke, fix it!
ASBPE’s Ethics Chair Howard Rauch boils bad e-news sites down to the numbers. Some interesting disputes involving creation of original e-news content vs. heavy reliance on the aggregating/curating approach occurred during the past few weeks. My view: The … read more
An Offer You’d Do Well to Accept
In this post, Warren Hersch, ASBPE national president, explains why there’s never been a better time to take advantage of the professional development opportunities available to those who volunteer their energies to ASBPE. Are you looking for opportunities … read more