Sara Zailskas, a content strategist for Realtor.org, the website for the National Association of Realtors, asks questions editors should consider before they pursue a career as a content strategist. Those who do, Sara says, may find a more lucrative and stable career than … read more
If you’re on the fence about registering for the 2011 ASBPE conference, let me tempt you with one of our best kept secrets: we’ll be offering personalized consultation. This year’s conference includes several roundtable sessions that aren’t your … read more
Howard Rauch, ASBPE judge and president of Editorial Solutions, Inc., explains why publishers need to match their enthusiasm to publish a daily e-newsletter with an investment in resources to ensure they are producing a quality product. B2B’s plunge … read more
Jennifer Morrell editor of Masonry, the official publication of the Mason Contractors Association of America, reignited her passion for journalism again by embracing the “new normal.” This means writing for print as well as online and making full … read more
Danica Tormohlen, President of ASBPE’s Kansas City Chapter, shares her secret recipe for winning an Azbee. When I began judging this year’s Azbee awards, I had just turned a brilliantly written 2,700-word article that my publisher said … read more
Registration is now open for the 2011 American Society of Business Publication Editors’ National Conference in Chicago. The conference takes place August 4-5 with a special welcome reception taking place the evening of August 3. This conference promises … read more
The 2011 ASBPE National Editorial Conference will be taking place August 4-5 in Chicago, Ill. This year’s conference aims at examining the relationship between the print and digital worlds. Whether your focus is primarily print, primarily digital or … read more
Wondering what you’ll write about for your next column? Jim Carper, editor in chief of Dairy Foods, offers practical tips for how to break through the writer’s block and produce content that will encourage readers to come back … read more
Robert Freedman, an ASBPE past president and senior editor with REALTOR magazine explains how to tell a good web video initiative from a bad one. Like many publications, our magazine (REALTOR) has branched off into videos, with some … read more
John Bethune of B2B Memes explains why in the digital age the market value of writing isn’t in the word count, but in the experience, insights, and connections of the writer. A recent conversation on ASBPE’s LinkedIn group … read more
