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The ASBPE Blog

The Opportunities and Challenges of B2B: Q&A with Paul Conley

Posted on December 7, 2011 | by ASBPE Staff

For trade press journalists, Paul Conley has long been both inspiring and controversial. Since the debut of his blog in 2004, he has been a tireless advocate for new media and the importance of digital training. Though his … read more

5 Tips for Repurposing Content for a Book: Part 4

Posted on December 1, 2011 | by ASBPE Staff

Publishing consultant Ally E. Peltier continues her series on repurposing and promoting previously published content. She began by explaining how to properly choose and assemble content for a successful, cohesive book. This was followed by a post identifying … read more

5 Tips for Repurposing Content for a Book: Part 3.2

Posted on November 22, 2011 | by ASBPE Staff

In her previous post, publishing consultant Ally E. Peltier examined the primary print formats available. Today she’ll discuss e-book and audio formats. How to Choose the Right Digital Format for Your Book The wealth of information about digital … read more

Avoid These Nine Pitfalls When Gathering E-news Quotes

Posted on November 22, 2011 | by ASBPE Staff

Recent e-news studies conducted by Editorial Solutions, Inc. found a shortfall of articles containing direct quotes. Quotes used usually are not based on contact between editor and source. Instead, the information posted is close to word-for-word rewrite. As a result, … read more

Content Strategist vs. Writer: What’s the Difference?

Posted on November 10, 2011 | by ASBPE Staff

Sara Zailskas, a content strategist for Realtor.org, the website for the National Association of Realtors, explains why organizations need someone to keep an eye on the big picture in addition to superior content producers who focus on the … read more

Random Quotes

Posted on October 1, 2011 | by ASBPE Staff

It’s Friday. Gonna be a good day!

Hello world!

Posted on September 29, 2011 | by ASBPE Staff

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

Ask ASBPE: When it comes to editorial quality versus revenue, what would you do?

Posted on September 13, 2011 | by ASBPE Staff

ASBPE recently received this note from a member. On the heels of our National Conference and the recent ethics and editorial quality post, we thought it  helpful to see what our fellow editors could suggest for the note-writer. … read more

10 Reality Checks To Test High-Value Headline Delivery

Posted on September 9, 2011 | by ASBPE Staff

High-benefit headlines always have been a high-priority item for B2B editors.  When it comes to digital, having an audience engagement message start right at the top is even more critical. For the past few years, I’ve judged the … read more

The Fight for Editorial Ethics and Quality in Today’s Competitive B2B Environment

Posted on September 6, 2011 | by ASBPE Staff

Matthew Wright, 2011 TABPI Young Leaders Scholarship recipient, reports on a panel discussion about the challenges faced in maintaining editorial ethics at the national ASBPE conference Aug. 4-5 in Chicago. “It’s always a sign if you’re vomiting in … read more

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