New York — Some alert B2B publishers have created policies covering sponsored-content procedures – a smart move, considering the ethical confusion that surrounds native advertising programs. And surprising as it may seem, good ideas for designing the policies … read more
At one time or another, most B2B editors have encountered a plagiarism problem. But things are bound to get worse, predicts acknowledged plagiarism authority Jonathan Bailey. His recent blog describing “The Looming Plagiarism Crisis” is must reading. The … read more
B2B top brass can involve editors in marketing activity without undermining integrity concerns. However, they should confine such so-called “dark side” projects to senior level staff. … read more
Here are seven conflicts that top my list. When time allows, please add some of your own experiences. … read more
I love that we’re discussing both these topics: staff evaluation criteria, and advertiser influence in the newsroom. But I’m going to side with my old Wall Street Journal boss Norm Pearlstine – now the chief content officer at … read more
ASBPE has long worked to be a strong voice for editorial ethics. We’ve heightened our activity in response to two things: the economic crisis in publishing has led an unfortunate number of publishers towards unethical practices and the … read more
The SI.com writer evaluation criteria has been controversial mostly because we do not know precisely what the parameters are by which SI.com evaluates “content beneficial to advertisers.” And we don’t know the weight this criterion, among seven others I think, carries in … read more
Training middle managers “is like a dose of vitamin C for your immunity system.” … read more
Putman Media is looking for a Content Strategist/Brand Manager based in Framingham, MA, to create high-impact content that will deliver audience engagement for a new launch brand in business-to-business publishing. In this role you will be responsible for … read more
The Record, the primary news source in print and online for Stockton and San Joaquin County, California, is looking for a full-time reporter. Successful applicants will have had at least three years’ experience in journalism with knowledge of … read more
