Putman Media is looking for a Content Strategist/Brand Manager based in Framingham, MA, to create high-impact content that will deliver audience engagement for a new launch brand in business-to-business publishing. In this role you will be responsible for developing and curating content in order to build global audience engagement across a range of platforms, including print, web, mobile, email and social media. You will have the ability to create a brand that delivers cutting edge and relevant content positioning this brand as a thought leader in the industrial internet space. This is a rare opportunity to be a part of a launch team and grow a brand that has endless opportunities.
In this role, you will:
- Identify and develop content via organic development, strategic partners, and freelancers
- Identify and recruit strategic partners to collaborate in content development and co-marketing efforts
- Develop and execute print and digital content strategy in concert with the marketing team to engage, build and nurture the target audience
- Research and write feature articles, newsletters, columns and other content
- Deliver new strategies that drive business value through content. Present ideas and thinking around content to prospective clients
- Develop publishing budgets and schedules
- Oversee creative and production where appropriate
- Develop and maintain strong affinity for the brand among the target audience
- Become an expert in industry trends through research and travel to trade shows, industry conferences, vendors and readers
Qualifications and Competencies:
- Bachelor’s degree in related field
- Minimum of 7 years’ leadership experience in content strategy, content marketing, digital editorial management and/or online publishing
- Experience championing content strategy best practices
- Top-notch written and verbal communicator, the ability to write copy that grab audiences
- Strong work ethic, excellent project and time management skills, strong ability to lead, manage and inspire individuals
- Working knowledge of content management systems and digital media tools and standards
Putman Media is a privately held B2B media firm with 75 years of experience serving the manufacturing communities. Our clients often describe us as fast, flexible and smart. This is a reflection of the fact that we attract very capable people who are entrepreneurs at heart and love what they do. Putman is made up of about 70 people who are empowered to act quickly, do what it takes to satisfy the client and create great media products and services.
We offer competitive compensation, medical, dental, life insurance, disability, 401(k), vacation, tuition reimbursement, health club membership, summer hours, flexible work schedules, and a casual and fun work environment! For consideration, please send your cover letter and resume with writing samples to firstname.lastname@example.org.
Visit us at www.putmanmedia.com