By Maureen Alley Sometimes it’s the simplest ideas that are the most innovative. The magazine industry has been trying to figure out for some time how to manage digital opportunities with its print products. And with that, some … read more
Digital Symposium: Practical online strategies and tactics for the B2B editorFriday, Nov. 6, 2009Hyatt RegencySan Francisco Airport You can’t afford to stop learning, especially now. High value. Affordable. Always from ASBPE. Included in your registration fee: One full … read more
By Maureen Alley Social media, RSS feeds, newsletters, blogs, video and more are everywhere allowing for faster and easier news syndication and information sharing. Great news, right? Well, it could be hurting your brand if you’re not doing … read more
Learn how to use online communities, social networks, and search engine optimization to increase readership, in print as well as online. Save the date Thursday, Sept. 24 to join ASBPE and explore how to harness Web 2.0 to … read more
By Tonie AuerDFW Chapter President After reading the notes taken from the Chicago chapter’s roundtable discussions (here and here), I started thinking more about social media. I’m relatively new to the game and I’m usually dragged into it … read more
As we blogged about on Sept. 3, here is the second part of the notes taken by the Chicago chapter of the ASBPE held its first Do-It-Yourself Roundtable discussion. Some of the information gathered included using Twitter and … read more
Earlier this summer, the Chicago chapter of the ASBPE held its first Do-It-Yourself Roundtable discussion. Why a do-it-yourself? Because we realize that more heads are better than one, and what better way to learn than from your fellow … read more
By Howard Rauch How are some of us surviving in an e-news content environment that seems to be assuming rat race proportions? The situation is getting to be an old story: Publication Y’s competitor — Publication X — … read more
By Maureen Alley The practice of search engine optimization is foreign to some journalists. Though it is a growing practice with some publishing houses that require their journalists to implement SEO on their websites, its still leaves some … read more
By Howard Rauch What were some of us thinking when we launched an e-news program? Did we realize that content delivery had to be considerably better than the traditional approach found in print news sections? Some of us … read more
